ŠKAPA, Radoslav. Application of the theory of planned behavior to fraudulent returning. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. Brno: Mendelova univerzita v Brně, 2012, LX, No 7, p. 379-386, 7 pp. ISSN 1211-8516.
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Basic information
Original name Application of the theory of planned behavior to fraudulent returning
Authors ŠKAPA, Radoslav (203 Czech Republic, guarantor, belonging to the institution).
Edition Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Brno, Mendelova univerzita v Brně, 2012, 1211-8516.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50600 5.6 Political science
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/00216224:14560/12:00061929
Organization unit Faculty of Economics and Administration
Keywords in English Return fraud; return policy; behavior; modeling; path analysis
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 29/11/2012 16:25.
Abstract
Proper return policy provides an additional value for customers and therefore it can be a beneficial instrument in business strategy of a company. However, its efficiency is harmed due to the return fraud that increases the total cost for reprocessing of returned products. The article contributes to the discussion of factors that stimulate and discourage the return fraud in the retail by suggesting a model, which is proposed on the basis of the theory of planned behavior. Path analysis was conducted with the data of 207 respondents to test the validity of the model.
Links
MUNI/A/0905/2009, interní kód MUName: Ekonomika a management podniku v globalizovaném prostředí (Acronym: EMP)
Investor: Masaryk University, Category A
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