Application of the theory of planned behavior to fraudulent returning

ŠKAPA, Radoslav. Application of the theory of planned behavior to fraudulent returning. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. Brno: Mendelova univerzita v Brně, 2012, LX, No 7, p. 379-386, 7 pp. ISSN 1211-8516.

Basic information

• Original name: Application of the theory of planned behavior to fraudulent returning
• Authors: ŠKAPA, Radoslav (203 Czech Republic, guarantor, belonging to the institution).
• Edition: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Brno, Mendelova univerzita v Brně, 2012, 1211-8516.

Other information

• Original language: English
• Type of outcome: Article in a journal
• Field of Study: 50600 5.6 Political science
• Country of publisher: Czech Republic
• Confidentiality degree: is not subject to a state or trade secret
• WWW: URL
• RIV identification code: RIV/00216224:14560/12:00061929
• Organization unit: Faculty of Economics and Administration
• Keywords in English: Return fraud; return policy; behavior; modeling; path analysis
• Tags: International impact, Reviewed

Abstract

Proper return policy provides an additional value for customers and therefore it can be a beneficial instrument in business strategy of a company. However, its efficiency is harmed due to the return fraud that increases the total cost for reprocessing of returned products. The article contributes to the discussion of factors that stimulate and discourage the return fraud in the retail by suggesting a model, which is proposed on the basis of the theory of planned behavior. Path analysis was conducted with the data of 207 respondents to test the validity of the model.

Links

• MUNI/A/0905/2009, interní kód MU: Name: Ekonomika a management podniku v globalizovaném prostředí (Acronym: EMP)

Investor: Masaryk University, Category A