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@inproceedings{1073521,
author = {Šiška, Ladislav and Kozáková, Petra},
address = {Zlín},
booktitle = {Advances in Finance &Accounting. Proceedings of the 1st WSEAS International Conference on Finance, Accounting and Auditing (FAA ´12)},
keywords = {Strategy; Differentiation; Cost leadership; Performance; Profitability; Assets Turnover; DuPont's decomposition},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Zlín},
isbn = {978-1-61804-124-1},
pages = {338 - 342},
publisher = {Tomas Bata University},
title = {Strategic Positioning and Company's Long-term Performance},
year = {2012}
}
TY - JOUR
ID - 1073521
AU - Šiška, Ladislav - Kozáková, Petra
PY - 2012
TI - Strategic Positioning and Company's Long-term Performance
PB - Tomas Bata University
CY - Zlín
SN - 9781618041241
KW - Strategy
KW - Differentiation
KW - Cost leadership
KW - Performance
KW - Profitability
KW - Assets Turnover
KW - DuPont's decomposition
N2 - The aim of the study is to compare application of the two generic strategies proposed by M.E.Porter. The study draws on ten-year series of data gathered for more than thousand profitable companies residing in the Czech Republic. The return on assets (ROA) is used as the main indicator of financial success of the companies. This indicator is decomposed by means of DuPont's method. The resulting indicators of return on sales (ROS) and assets turnover are used to distinguish between a differentiation strategy and a cost leadership strategy. The results indicate that both strategies are in weak contradiction and that the differentiation strategy represents the better way of attaining sustainable competitive advantage.
ER -
ŠIŠKA, Ladislav and Petra KOZÁKOVÁ. Strategic Positioning and Company's Long-term Performance. In \textit{Advances in Finance \&{}Accounting. Proceedings of the 1st WSEAS International Conference on Finance, Accounting and Auditing (FAA ´12)}. Zlín: Tomas Bata University, 2012, p.~338 - 342. ISBN~978-1-61804-124-1.
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