COOPER, Robert G. Winning at new products : creating value throught innovation. 4th ed. New York: Basic books, 2011, xv, 391. ISBN 9780465025787.
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Basic information
Original name Winning at new products : creating value throught innovation
Authors COOPER, Robert G.
Edition 4th ed. New York, xv, 391, 2011.
Publisher Basic books
Other information
ISBN 9780465025787
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