Winning at new products : creating value throught innovation

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Publications Přehled o publikaci

Přehled o publikaci

2011

Winning at new products : creating value throught innovation

COOPER, Robert G.

Basic information

Original name

Winning at new products : creating value throught innovation

Authors

COOPER, Robert G.

Edition

4th ed. New York, xv, 391, 2011

Publisher

Basic books

Other information

ISBN

9780465025787

Changed: 3/7/2023 04:49, The record has been imported from the library system.

COOPER, Robert G. Winning at new products : creating value throught innovation. 4th ed. New York: Basic books, 2011, xv, 391. ISBN 9780465025787.

COOPER, Robert G. \textit{Winning at new products : creating value throught innovation}. 4th ed. New York: Basic books, 2011, xv, 391. ISBN~9780465025787.