BURGR, Rudolf. Vybrané aspekty vývoje české publicistiky po roce 1989 (Selected Issues in the Development of Czech Opinion Journalism after 1989). In Nové trendy v médiích I : Online a tištěná média. 1. vyd. Brno: Masarykova univerzita, 2012. p. 57-87. ISBN 978-80-210-5825-5.
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Basic information
Original name Vybrané aspekty vývoje české publicistiky po roce 1989
Name (in English) Selected Issues in the Development of Czech Opinion Journalism after 1989
Authors BURGR, Rudolf (203 Czech Republic, guarantor, belonging to the institution).
Edition 1. vyd. Brno, Nové trendy v médiích I : Online a tištěná média, p. 57-87, 31 pp. 2012.
Publisher Masarykova univerzita
Other information
Original language Czech
Type of outcome Chapter(s) of a specialized book
Field of Study Literature, mass media, audio-visual activities
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
WWW URL
RIV identification code RIV/00216224:14230/12:00062460
Organization unit Faculty of Social Studies
ISBN 978-80-210-5825-5
Keywords (in Czech) publicistika; žánr; rubrika; feature; story; editorial; diář; žánrová forma; autorský styl; formální znak
Keywords in English journalism; genre; column; feature; story; editorial; diary; genre form; the author's style; formal character
Tags Reviewed
Changed by Changed by: Ing. Rudolf Burgr, Ph.D., učo 33372. Changed: 14. 3. 2013 17:35.
Abstract
Kapitola "Vybrané aspekty vývoje České publicistiky po roce 1989" popisuje dříve opomíjené a neznámé formy a inovace klasických žánrů, které se objevily v českém tisku. Mezi nejčastější z nich patří featue, story, editorial a zápisník. Například rubriku "Objev DNES" (Discovery) vycházející v magazínu MF DNES od roku 1993 lze považovat za zcela nový žánr. Autor uvádí, že rubriky s neobvyklými názvy utvářejí podobu časopisu a staly se marketingovým nástrojem.
Abstract (in English)
Chapter “Selected Issues in the Development of Czech Opinion Journalism after 1989” describes the previously neglected and unknown forms and innovations of classical genres that appeared in the Czech press. The most common ones include the feature, story, editorial, and diary. For example, the column “Objev DNES” (A Discovery) published in the DNES magazine supplement from 1993 can be considered a brand new genre. The author observes that the number of columns with extraordinary titles express the effort to shape the magazine and become a marketing tool.
Links
CZ.1.07/2.2.00/07.0458, interní kód MUName: Inovace výuky na FSS MU - Katedra žurnalistiky (Acronym: Inovace pro praxi - žurnalistika)
Investor: Ministry of Education, Youth and Sports of the CR, Innovation for praxis - Journalism, 2.2 Higher education
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