Gas-Brake-Clutch: Promoting Engineering or Selling Vehicles? Czech Advertising, Film and Consumer Culture in the Early 1960s

ČESÁLKOVÁ, Lucie. Gas-Brake-Clutch: Promoting Engineering or Selling Vehicles? Czech Advertising, Film and Consumer Culture in the Early 1960s. In Exploring Advertising Conference. 2012.

Basic information

• Original name: Gas-Brake-Clutch: Promoting Engineering or Selling Vehicles? Czech Advertising, Film and Consumer Culture in the Early 1960s
• Name in Czech: Brzda-spojka-plyn. Propagace inženýrství nebo prodej aut? Česká reklama, film a spotřební kultura raných 60. let
• Authors: ČESÁLKOVÁ, Lucie (203 Czech Republic, guarantor, belonging to the institution).
• Edition: Exploring Advertising Conference, 2012.

Other information

• Original language: English
• Type of outcome: Conference abstract
• Field of Study: Literature, mass media, audio-visual activities
• Country of publisher: Sweden
• Confidentiality degree: is not subject to a state or trade secret
• RIV identification code: RIV/00216224:14210/12:00058131
• Organization unit: Faculty of Arts
• Keywords (in Czech): filmová reklama; spotřební kultura; socialismus
• Keywords in English: film advertising; cinsumer culture; socialism
• Tags: rivok

Abstract

Conference paper examines Czech (socialist) advertising film as "border-genre" in which ideological as well as economical interests of state intersect, highlighting an example of promotion of domestic personal transportation vehicles, which were considered both as products of favoured engineering industry, and as symbols of modern consumer life-style.

Abstract (in Czech)

Konferenční příspěvek se na příkladu filmové reklamy osobních vozů zabývá problematikou socialistické reklamy v českém prostředí a poukazuje na její ekonomické a ideologické aspekty.

Links

• GPP409/10/P156, research and development project: Name: Vznik Krátkého filmu 1945?1950

Investor: Czech Science Foundation, The Establishment of Krátký Film 1945-1950