ČERNÝ, Michal. Marketing: souhrnná skripta pro kurz (Marketing: Comprehensive textbook for the course). Brno: UZS ČR, 2012, 57 pp.
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Basic information
Original name Marketing: souhrnná skripta pro kurz
Name in Czech Marketing: souhrnná skripta pro kurz
Name (in English) Marketing: Comprehensive textbook for the course
Authors ČERNÝ, Michal.
Edition Brno, 57 pp. 2012.
Publisher UZS ČR
Other information
Type of outcome Teaching aids, texts (including individual chapters in textbooks)
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Arts
Keywords (in Czech) marketing; 4P; 9P; marketingový mix; strategie; web marketing; gamifikace
Keywords in English marketing; 4P; 9P; marketing mix; strategie; web marketing; gamifikacion
Changed by Changed by: Mgr. Pavlína Mazáčová, Ph.D., učo 6795. Changed: 21/2/2013 15:04.
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