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@misc{1083798, author = {Černý, Michal}, address = {Brno}, keywords = {marketing; 4P; 9P; marketing mix; strategie; web marketing; gamifikacion}, location = {Brno}, publisher = {UZS ČR}, title = {Marketing: souhrnná skripta pro kurz}, year = {2012} }
TY - GEN ID - 1083798 AU - Černý, Michal PY - 2012 TI - Marketing: souhrnná skripta pro kurz PB - UZS ČR CY - Brno KW - marketing KW - 4P KW - 9P KW - marketing mix KW - strategie KW - web marketing KW - gamifikacion ER -
ČERNÝ, Michal. \textit{Marketing: souhrnná skripta pro kurz (Marketing: Comprehensive textbook for the course)}. Brno: UZS ČR, 2012, 57 pp.
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