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@inbook{1084371,
author = {Štětka, Václav},
address = {Farnham},
booktitle = {Central and Eastern European Media in Comparative Perspective. Politics, Economy and Culture},
keywords = {audiovisual flows; transnationalization; audience behaviour; Central and Eastern Europe; cultural imperialism},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Farnham},
isbn = {978-1-4094-3542-6},
pages = {157-188},
publisher = {Ashgate},
title = {Back to the local? Transnational media flows and audience consumption patterns in the CEE region},
year = {2012}
}
TY - CHAP
ID - 1084371
AU - Štětka, Václav
PY - 2012
TI - Back to the local? Transnational media flows and audience consumption patterns in the CEE region
VL - Neuveden
PB - Ashgate
CY - Farnham
SN - 9781409435426
KW - audiovisual flows
KW - transnationalization
KW - audience behaviour
KW - Central and Eastern Europe
KW - cultural imperialism
N2 - This chapter maps the development and current state of audiovisual flows and audiences' preferences in Central and Eastern Europe, particularly with respect to the question of the competitiveness of the local audiovisual entertainmnent versus imported programmes. Apart from this, it also aims to explore the intra-regional similarities and differences in the amount and popularity of domestic programming in relation to a set of economic factors that enable analysis of data from a broader research perspective and answer the question why some countries have been more successful than others in challenging the inflow of audiovisual imports and replacing them with locally produced programmes.
ER -
ŠTĚTKA, Václav. Back to the local? Transnational media flows and audience consumption patterns in the CEE region. Online. In \textit{Central and Eastern European Media in Comparative Perspective. Politics, Economy and Culture}. Farnham: Ashgate, 2012. s.~157-188. ISBN~978-1-4094-3542-6. [citováno 2024-04-23]
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