REICH, Pavel. The Use of Euphemisms as the Highest Form of Doublespeak in American Presidential Debates. In A Culture of Language, Brno. 2012.
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Original name The Use of Euphemisms as the Highest Form of Doublespeak in American Presidential Debates
Authors REICH, Pavel (203 Czech Republic, guarantor, belonging to the institution).
Edition A Culture of Language, Brno, 2012.
Other information
Original language English
Type of outcome Presentations at conferences
Field of Study 60200 6.2 Languages and Literature
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14640/12:00063976
Organization unit Language Centre
Keywords in English euphemism; doublespeak; presidential debates
Tags International impact
Changed by Changed by: Mgr. Pavel Reich, Ph.D., učo 64544. Changed: 7. 4. 2013 22:20.
Abstract
The paper focuses on the use of euphemisms in American presidential debates in the years 2000, 2004 and 2008. Euphemisms are one of the forms of doublespeak, i.e. language that is used in order to manipulate people’s thought and influence their perception of reality. A euphemism is usually used when the original word has very negative affective associations. The speaker strategically chooses a word which somehow stresses the positive or optimistic aspect of a phenomenon and the negative or pessimistic aspect is thus played down. There are several processes how euphemisms are created. The research has shown that in addition to widening of meaning, metaphor, and metonymy, euphemisms are very often composed of two other lower forms of doublespeak: “purr” words and positive hidden bias. The aim of the paper is to show how euphemisms are used in order to promote the presidential candidates’ viewpoints on particular issues.
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