KHOKHLOVA, Elena. Art-brand in modern production and distribution of music. Acta musicologica. Brno: Ústav hudební vědy FF MU Brno, 2013, Neuveden, No 1, p. nestránkováno, 6 pp. ISSN 1214-5955.
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Basic information
Original name Art-brand in modern production and distribution of music
Name in Czech Hudební značka v provozu a distribuci hudby
Authors KHOKHLOVA, Elena (643 Russian Federation, guarantor, belonging to the institution).
Edition Acta musicologica, Brno, Ústav hudební vědy FF MU Brno, 2013, 1214-5955.
Other information
Original language English
Type of outcome Article in a journal
Field of Study Art, architecture, cultural heritage
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/00216224:14210/13:00067880
Organization unit Faculty of Arts
Keywords (in Czech) hudební produkce; distribuce; umělecká značka; hodnota
Keywords in English music production; distribution; art brand value; reputation
Tags art brand, distribution, music production, reputation, rivok, value
Changed by Changed by: Elena Khokhlova, Ph.D., učo 403149. Changed: 17/4/2014 17:20.
Abstract
Production and promotion of music nowadays function s within the frames and rules of general market. It is globally produced and reproduced to b e promoted and sold, consumed. The main processes concerning production, reproduction, distribution and consumption of music therefore can be accepted under the term of creative industries, which tend to manipulate with such pure marketing tools as reputation and brand.
Abstract (in Czech)
Provoz a promotion hudby funguje dnes podle pravidel obecného trhu: hudba je produktována, reproduktována s učelem prodejů a spotřeby. Podle toho, že i hudební trh je trhem, používá se tady zvláštní marketingové koncepty a nástroje, jako jsou reputace a značky.
Links
MUNI/A/0740/2012, interní kód MUName: Příprava a zahájení pramenného výzkumu k problematice dějin hudební kultury města Brna
Investor: Masaryk University, Category A
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