KOTLER, Philip and Kevin Lane KELLER. Marketing management. Translated by Martin Machek - Tomáš Juppa. 14. vyd. Praha: Grada, 2013, 814 s. ISBN 9788024741505.
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Original name Marketing management
Authors KOTLER, Philip and Kevin Lane KELLER.
Translated by Martin Machek - Tomáš Juppa.
Edition 14. vyd. Praha, 814 s. 2013.
Publisher Grada
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ISBN 9788024741505
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