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@article{1109032,
author = {Dolák, Jan},
article_location = {Brno},
article_number = {č. 2},
keywords = {museology; museum; visitor; exhibition; communication},
language = {eng},
issn = {1805-4722},
journal = {Museologica Brunensia},
title = {Museum Visitor - Our Addresse},
volume = {Neuveden},
year = {2013}
}
TY - JOUR
ID - 1109032
AU - Dolák, Jan
PY - 2013
TI - Museum Visitor - Our Addresse
JF - Museologica Brunensia
VL - Neuveden
IS - č. 2
SP - 4-7
EP - 4-7
PB - Masarykova univerzita
SN - 18054722
KW - museology
KW - museum
KW - visitor
KW - exhibition
KW - communication
N2 - The paper deals with museum visitors from the museology point of view. In addition to attention given to the forms and ways of museums communication, equal attention should be given to its recipient. Museum visitors can be classified by different criteria. Visitor satisfaction is influenced by a whole range of factors, primarily the scenic design, the possibility to choose between group and individual visits, visitor - friendliness of the exhibition, etc. The personality of museum expert or guide in a museum may have a critical impact on the visitor s (un)acceptance of the exhibition. The effect a museum exhibition has is most often assessed by means of observing its visitors, making focused inquiries, questionnaire surveys and visitor interviews.
ER -
DOLÁK, Jan. Museum Visitor - Our Addresse. \textit{Museologica Brunensia}. Brno: Masarykova univerzita, 2013, Neuveden, č. 2, s.~4-7. ISSN~1805-4722.
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