HOLMAN, Pavel. Muzea, muzeologie a marketing (Museums, museology and marketing). In Chovančíková, Irena. Muzejní marketing. 1st ed. Hodonín: Masarykovo muzeum v Hodoníně, 2010, p. 4-13. ISBN 978-80-87375-01-3.
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Basic information
Original name Muzea, muzeologie a marketing
Name in Czech Muzea, muzeologie a marketing
Name (in English) Museums, museology and marketing
Authors HOLMAN, Pavel (203 Czech Republic, guarantor, belonging to the institution).
Edition 1. vyd. Hodonín, Muzejní marketing, p. 4-13, 10 pp. 2010.
Publisher Masarykovo muzeum v Hodoníně
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study Art, architecture, cultural heritage
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
RIV identification code RIV/00216224:14210/10:00069680
Organization unit Faculty of Arts
ISBN 978-80-87375-01-3
Keywords (in Czech) muzeum; muzeologie; marketing
Keywords in English museum; museology; marketing
Tags rivok
Changed by Changed by: Mgr. Vendula Hromádková, učo 108933. Changed: 27/3/2014 17:47.
Abstract
Marketing je dnes důležitým nástrojem práce i kulturních institucí, včetně muzeí. Ve článku se snažím popsat vazby mezi muzejní teorií a praxí a marketingem. A také jeho užitím pro potřeby muzea.
Abstract (in English)
Marketing is significant element of work in cultural sphere and in museums too. I want to describe relations between museum practice and theory and marketing. And using of marketing in museum practice.
PrintDisplayed: 6/10/2024 22:55