KLAPALOVÁ, Alena. Issues of coporate social responsibility web site communication of metal industry companies. In Radim Lenort. METAL 2013. Ostrava: Tanger Ltd., 2013. p. 1-7, 6 pp. ISBN 978-80-87294-41-3.
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Basic information
Original name Issues of coporate social responsibility web site communication of metal industry companies
Authors KLAPALOVÁ, Alena (203 Czech Republic, guarantor, belonging to the institution).
Edition Ostrava, METAL 2013, p. 1-7, 6 pp. 2013.
Publisher Tanger Ltd.
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50600 5.6 Political science
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
WWW seznam přípsěvků s abstraktem autora
RIV identification code RIV/00216224:14560/13:00069719
Organization unit Faculty of Economics and Administration
ISBN 978-80-87294-41-3
UT WoS 000333163100279
Keywords in English CSR metal industry web communication
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 5. 6. 2014 14:07.
Abstract
Companies processing and manufacturing metals belong to those which activities have significant impact on various issues covered by Corporate Social Responsibility towards several groups of affected stakeholders. One of the medium used for communication with the external stakeholders is also web site. Which information about companies should be or need not to be offered on web is the result of decision making. This is internal concern of managers resulting from the influence of different forces and interest. Paper presents the result of web sites content analysis focused on CSR communication of metal industry companies. The major objective of the analysis is to find out which themes within CSR are communicated through this medium.
Links
MUNI/A/0762/2012, interní kód MUName: Výzkum vybraných aspektů řízení zpětných toků
Investor: Masaryk University, Category A
Type Name Uploaded/Created by Uploaded/Created Rights
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