HOLLENSEN, Svend. Essentials of global marketing. 2nd ed. Harlow: Pearson, 2012, xxxiv, 524. ISBN 9780273756545.
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Basic information
Original name Essentials of global marketing
Authors HOLLENSEN, Svend.
Edition 2nd ed. Harlow, xxxiv, 524, 2012.
Publisher Pearson
Other information
ISBN 9780273756545
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