Analysis of he Market Environment in the Field od Music Agencies

ŠILEROVÁ, Lucie, Tereza SVOBODOVÁ and Simona ŠKARABELOVÁ. Analysis of he Market Environment in the Field od Music Agencies. In Jahrbuch für Kulturmanagement 2013 - Die Kunst des möglichen - Manangement mit Kunst. Weimar: Transcript Verlag, 2013, p. 247-267. ISBN 978-3-8376-2688-9.

Basic information

Original name

Analysis of he Market Environment in the Field od Music Agencies

Name in Czech

Analýza tržního prostředí v oblasti hudebních agentur

Authors

ŠILEROVÁ, Lucie, Tereza SVOBODOVÁ and Simona ŠKARABELOVÁ

Edition

Weimar, Jahrbuch für Kulturmanagement 2013 - Die Kunst des möglichen - Manangement mit Kunst, p. 247-267, 21 pp. 2013

Publisher

Transcript Verlag

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Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50200 5.2 Economics and Business

Country of publisher

Germany

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

Organization unit

Faculty of Economics and Administration

ISBN

978-3-8376-2688-9

Keywords (in Czech)

trh hudebních agentur; analysis of the market environment

Keywords in English

music agency market; analýza tržního prostředí

Tags

International impact, Reviewed

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Abstract

V originále

The articel presents one research focuses on the Czech music agency market. The article describes the historical evolution of music agencies in the Czech Republic, as well as their development after 1989. For a systematic description of the structure of the market, we used 15 criteria and we focused on the South Moravian region of the Czech Republic. There are very limited literature sources available describing the music agency market in the international field. Therefore, we described the local situation and will aim for international comparison in future works.

In Czech

Článek přináší výsledky výzkumu v oblasti hudebních agentur v Jihomoravském kraji.