k 2013

“Green Single Searching for Same“: an Analysis of Profiles on Online Dating Agencies for Environmentalists

KALA, Lukáš

Basic information

Original name

“Green Single Searching for Same“: an Analysis of Profiles on Online Dating Agencies for Environmentalists

Authors

KALA, Lukáš (203 Czech Republic, guarantor, belonging to the institution)

Edition

2013

Other information

Language

English

Type of outcome

Prezentace na konferencích

Field of Study

50000 5. Social Sciences

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

RIV identification code

RIV/00216224:14230/13:00070179

Organization unit

Faculty of Social Studies

ISBN

978-88-97523-49-9

Keywords in English

Singles; online-dating sites analyses; identity; Environmental aspects of life style;
Změněno: 8/1/2014 09:28, Mgr. Lukáš Kala, Ph.D.

Abstract

V originále

Today society faces many environmental challenges as natural scientists constantly remind us. One possible way to confront these challenges and overcome the problems they present is to change lifestyles. Many studies deal with how lifestyle changes can lower ecological footprints, but few studies have examined people who have actually elected more environmentally friendly lifestyles. No study has yet to deal with the problems that environmentally minded individuals face when looking for partners. Dating sites for environmentalists identify their users as “green singles”. In my paper I present my findings on this specific group of environmentally-focused singles searching for partners with similar values. My findings stem from both quantitative and qualitative analyses of one thousand randomly selected profiles from the following dating sites: Planet Earth Singles, Green-Passions, Ethical Singles, EcoDater, and Green Singles. I discuss characteristics that attest to a shared identity of the users of these sites and attempt to identify the motives behind their lifestyle choices. I present a critical view of the environmental dimension of their lifestyles and also call into question the stereotypical concept of “singles” that views them as free individuals who have voluntarily chosen a hedonistic lifestyle without regard for the environment. This paper further looks at the connections between lifestyle, individualization, and environmental problems.

Links

MUNI/A/0764/2012, interní kód MU
Name: Ekologicky příznivé varianty životního způsobu: kořeny a současnost (Acronym: EVAR)
Investor: Masaryk University, Category A