Detailed Information on Publication Record
2013
How much will you pay to have it repaired? Anchoring effect in willingness to pay for product repair.
ĎURINÍK, MichalBasic information
Original name
How much will you pay to have it repaired? Anchoring effect in willingness to pay for product repair.
Name in Czech
Efekt ukotvení a ochota platit za opravu výrobku
Authors
ĎURINÍK, Michal (703 Slovakia, guarantor, belonging to the institution)
Edition
1. vyd. Košice, Marketing manažment, obchod a sociálne aspekry podnikania, p. nestránkováno, 11 pp. 2013
Publisher
PHF Košice, EU v Bratislave
Other information
Language
English
Type of outcome
Stať ve sborníku
Field of Study
50200 5.2 Economics and Business
Country of publisher
Slovakia
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
References:
RIV identification code
RIV/00216224:14560/13:00071088
Organization unit
Faculty of Economics and Administration
ISBN
978-80-225-3732-2
Keywords (in Czech)
ukotvení; experiment; ochota zaplatit; oprava; potřeba poznání
Keywords in English
anchoring; experiment; willingness to pay; product repair; need for cognition
Změněno: 11/2/2014 11:27, Ing. Bc. Michal Ďuriník, Ph.D.
Abstract
V originále
Exposing a person to certain numerical value (an anchor) shortly before they are asked to decide, has been previously shown to influence people’s willingness-to-pay decisions. This paper investigates the anchoring effect on subjects‘ willingness to pay for product repair. To compare three different anchoring strategies, an experiment with 128 participants was conducted. Additionally, this paper investigates the relationship between anchoring and subjects’ Need for Cognition score. The importance of these findings for upcoming research and business practice is discussed.
Links
| MUNI/A/0762/2012, interní kód MU |
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