ĎURINÍK, Michal. How much will you pay to have it repaired? Anchoring effect in willingness to pay for product repair. Online. In Denisa Ďurinčeková. Marketing manažment, obchod a sociálne aspekry podnikania. 1. vyd. Košice: PHF Košice, EU v Bratislave, 2013, p. nestránkováno, 11 pp. ISBN 978-80-225-3732-2.
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Basic information
Original name How much will you pay to have it repaired? Anchoring effect in willingness to pay for product repair.
Name in Czech Efekt ukotvení a ochota platit za opravu výrobku
Authors ĎURINÍK, Michal (703 Slovakia, guarantor, belonging to the institution).
Edition 1. vyd. Košice, Marketing manažment, obchod a sociálne aspekry podnikania, p. nestránkováno, 11 pp. 2013.
Publisher PHF Košice, EU v Bratislave
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/00216224:14560/13:00071088
Organization unit Faculty of Economics and Administration
ISBN 978-80-225-3732-2
Keywords (in Czech) ukotvení; experiment; ochota zaplatit; oprava; potřeba poznání
Keywords in English anchoring; experiment; willingness to pay; product repair; need for cognition
Changed by Changed by: Ing. Bc. Michal Ďuriník, Ph.D., učo 206408. Changed: 11/2/2014 11:27.
Abstract
Exposing a person to certain numerical value (an anchor) shortly before they are asked to decide, has been previously shown to influence people’s willingness-to-pay decisions. This paper investigates the anchoring effect on subjects‘ willingness to pay for product repair. To compare three different anchoring strategies, an experiment with 128 participants was conducted. Additionally, this paper investigates the relationship between anchoring and subjects’ Need for Cognition score. The importance of these findings for upcoming research and business practice is discussed.
Links
MUNI/A/0762/2012, interní kód MUName: Výzkum vybraných aspektů řízení zpětných toků
Investor: Masaryk University, Category A
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