J 2013

Reverse logistics policy – differences between conservative and innovative reverse logistics management

KLAPALOVÁ, Alena

Basic information

Original name

Reverse logistics policy – differences between conservative and innovative reverse logistics management

Authors

KLAPALOVÁ, Alena (203 Czech Republic, guarantor, belonging to the institution)

Edition

Acta Universitatis Agriculturae et Silviculturae Mendelianae, Brno, Mendelova univerzita, 2013, 1211-8516

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50600 5.6 Political science

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

RIV identification code

RIV/00216224:14560/13:00071249

Organization unit

Faculty of Economics and Administration

DOI

Keywords in English

reverse logistics reverse flows policy performance measurement planning product innovation knowledge of reverse logistics barriers

Tags

International impact, Reviewed
Změněno: 29/4/2014 13:25, Mgr. Daniela Marcollová

Abstract

V originále

The aim of this paper is to contribute and to enrich the existing body of knowledge concerning the above-mentioned gap through presentation of survey results that was realized in 2012 among managers of 244 Czech firms. The results demonstrate the statistically significant association between the innovativeness of RL policy and profitability of firms, quality of RL planning, perception of RL importance, level of RL knowledge and perception of product innovation importance for firms’ competitiveness and frequency of product innovation. They also reveal statistically significant differences between firms with conservative and innovative RL policy and the perceived existence of some barriers to manage RL.

Links

MUNI/A/0762/2012, interní kód MU
Name: Výzkum vybraných aspektů řízení zpětných toků
Investor: Masaryk University, Category A