SHANK, Matthew D. Sports marketing : a strategic perspective. 4th ed. Upper Saddle River, N.Y.: Pearson Prentice Hall, 2009, xxiv, 453. ISBN 9780138137458.
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Basic information
Original name Sports marketing : a strategic perspective
Authors SHANK, Matthew D.
Edition 4th ed. Upper Saddle River, N.Y. xxiv, 453, 2009.
Publisher Pearson Prentice Hall
Other information
ISBN 9780138137458
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