GREGOR, Miloš and Anna MATUŠKOVÁ. The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy. In Jennifer Lees-Marshment. Political Marketing. Principles and Applications. 2nd Edition. London, New York: Routledge, 2014, p. 191-193. Monografie. ISBN 978-0-415-63208-9.
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Basic information
Original name The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy
Authors GREGOR, Miloš (203 Czech Republic, belonging to the institution) and Anna MATUŠKOVÁ (203 Czech Republic, guarantor).
Edition 2nd Edition. London, New York, Political Marketing. Principles and Applications, p. 191-193, 3 pp. Monografie, 2014.
Publisher Routledge
Other information
Original language English
Type of outcome Chapter(s) of a specialized book
Field of Study 50601 Political science
Country of publisher United Kingdom of Great Britain and Northern Ireland
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
WWW Routledge
RIV identification code RIV/00216224:14230/14:00075715
Organization unit Faculty of Social Studies
ISBN 978-0-415-63208-9
Keywords (in Czech) Prezidentské volby; Schwarzenberg; volební strategie; volební kampaň
Keywords in English Presidential election; Schwarzenberg; strategy; campaign; the Czech republic
Tags International impact, Reviewed
Changed by Changed by: Mgr. Miloš Gregor, Ph.D., učo 218864. Changed: 14/6/2014 23:05.
Abstract
Campaign strategy is a very complex process consisting of various interdependent processes such as market analysis, research, polling, segmentation, strategic communication, timing, constant analysing process of political environment and of course crucial role-plays candidate itself. Lastly strategy always changes with different type of election and depends on electoral system. This case study offers insight into the 2012-2013 presidential race in the Czech Republic.
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