Czech local press content: When more is actually less

WASCHKOVÁ CÍSAŘOVÁ, Lenka. Czech local press content: When more is actually less. In CEECOM 2014 Conference Wroclaw. 2014.

Basic information

Original name

Czech local press content: When more is actually less

Authors

WASCHKOVÁ CÍSAŘOVÁ, Lenka

Edition

CEECOM 2014 Conference Wroclaw, 2014

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Other information

Type of outcome

Prezentace na konferencích

Confidentiality degree

není předmětem státního či obchodního tajemství

Keywords in English

local press, Czech press, commercialization, delocalization, content analysis, Vltava-Labe-Press publishing house

Tags

International impact, Reviewed

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Abstract

V originále

The development of Czech media during the last 25 years has been influenced by commercialization, which characterized the transformation from a communist regime on the one hand and globalization on the other. The commercialization of local media manifests itself in the erosion of their local characteristics (delocalization). This text uses a case study approach (content analysis and in-depth interviews) for an analysis of the case of the Vltava-Labe-Press (VLP) publishing house that dominates the Czech local press market. The analysis focuses on changes in media content as a consequence of the rationalization and centralization of the publishing house’s production processes. The analysis shows that the more the management talked about content localization and the more the formal features appeared localized, the less local the content actually was. The delocalized character of the Czech local press is likely to have an adverse effect on the democratic and political empowerment of local communities.