Prezidentskite izbori v Čechija prez 2013 g. - bilborodove i plakati

MARTINKOVÁ, Nela. Prezidentskite izbori v Čechija prez 2013 g. - bilborodove i plakati (Presidential election in the Czech Republic in 2013 - billboard and poster promotion). In Milanov, Vladislav. Mediite i politikata: filologičeski pročiti. Sofia: Paradigma, 2014, p. 59-74. ISBN 978-954-326-213-7.

Basic information

Original name

Prezidentskite izbori v Čechija prez 2013 g. - bilborodove i plakati

Name (in English)

Presidential election in the Czech Republic in 2013 - billboard and poster promotion

Authors

MARTINKOVÁ, Nela (203 Czech Republic, guarantor, belonging to the institution)

Edition

Sofia, Mediite i politikata: filologičeski pročiti, p. 59-74, 16 pp. 2014

Publisher

Paradigma

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Other information

Language

Bulgarian

Type of outcome

Stať ve sborníku

Field of Study

60200 6.2 Languages and Literature

Country of publisher

Bulgaria

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

RIV identification code

RIV/00216224:14210/14:00076333

Organization unit

Faculty of Arts

ISBN

978-954-326-213-7

Keywords in English

presidential election; billboard; poster; campaign

Tags

RIV - zkontrolováno, rivok

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Abstract

V originále

Prez 2013 g. v Čechija se provedocha parvite obštonarodni preki izbori za prezident. V tjach bjacha izpolzvani marketingovite strategii, koito veče poznavame ot parlamentarnite izbori. Očevidno temite trjabvaše da badat adaptirani kam konteksta, zaštoto v tozi slučaj njamaše predstavjane na političeskite partii, a po-skoro predstavjane na ličnosti.

In English

In January 2013, historically first direct presidential election was held in the Czech Republic. In this election, marketing strategies that we already know from the parliamentary election were used. Obviously, they need to be adapted to the context since there was not a presentation of political parties, but rather a presentation of personalities.