MARTINKOVÁ, Nela. Presidential election in the Czech Republic in 2013 - billboard and poster promotion. In Milanov, Vladislav. Media and Politics: Philological Readings. Sofia: Paradigma, 2014, p. 261-276. ISBN 978-954-326-213-7.
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Basic information
Original name Presidential election in the Czech Republic in 2013 - billboard and poster promotion
Authors MARTINKOVÁ, Nela (203 Czech Republic, guarantor, belonging to the institution).
Edition Sofia, Media and Politics: Philological Readings, p. 261-276, 16 pp. 2014.
Publisher Paradigma
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 60200 6.2 Languages and Literature
Country of publisher Bulgaria
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
RIV identification code RIV/00216224:14210/14:00076334
Organization unit Faculty of Arts
ISBN 978-954-326-213-7
Keywords in English presidential election; billboard; poster; campaign
Tags RIV - zkontrolováno, rivok
Changed by Changed by: Mgr. Oxana Čmelíková, Ph.D., učo 39877. Changed: 12/3/2015 22:37.
Abstract
In January 2013, historically first direct presidential election was held in the Czech Republic. In this election, marketing strategies that we already know from the parliamentary election were used. Obviously, they need to be adapted to the context since there was not a presentation of political parties, but rather a presentation of personalities.
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