An evaluation of traffic-awareness campaign videos: empathy
induction is associated with brain function within superior
temporal sulcus

J 2014

An evaluation of traffic-awareness campaign videos: empathy induction is associated with brain function within superior temporal sulcus

ZELINKOVÁ, Jana, Daniel Joel SHAW, Radek MAREČEK, Michal MIKL, Tomáš URBÁNEK et. al.

Basic information

Original name

An evaluation of traffic-awareness campaign videos: empathy induction is associated with brain function within superior temporal sulcus

Authors

ZELINKOVÁ, Jana (203 Czech Republic, belonging to the institution), Daniel Joel SHAW (826 United Kingdom of Great Britain and Northern Ireland, belonging to the institution), Radek MAREČEK (203 Czech Republic, belonging to the institution), Michal MIKL (203 Czech Republic, belonging to the institution), Tomáš URBÁNEK (203 Czech Republic), Darina HAVLIČKOVÁ (203 Czech Republic), Petr ZÁMEČNÍK (203 Czech Republic), Petra HAITOVÁ (203 Czech Republic, belonging to the institution) and Milan BRÁZDIL (203 Czech Republic, guarantor, belonging to the institution)

Edition

BEHAVIORAL AND BRAIN FUNCTIONS, LONDON, BIOMED CENTRAL LTD, 2014, 1744-9081

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

30000 3. Medical and Health Sciences

Country of publisher

United Kingdom of Great Britain and Northern Ireland

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

Impact factor

Impact factor: 1.972

RIV identification code

RIV/00216224:14740/14:00076867

Organization unit

Central European Institute of Technology

DOI

http://dx.doi.org/10.1186/1744-9081-10-27

UT WoS

000341027000001

Keywords in English

SOCIAL COGNITION; CIRCULAR ANALYSIS; GAZE; NEUROSCIENCE; PERSONALITY; RESPONSES; DISORDER; BEHAVIOR; FACES; FMRI

Abstract

V originále

Acting appropriately within social contexts requires an ability to appreciate others' mental and emotional states. Indeed, some campaign programs designed to reduce anti-social behaviour seek to elicit empathy for the victims. The effectiveness of these campaigns can be evaluated according to the degree to which they induce such responses, but by applying neuroscientific techniques this can be done at the behavioural and neurophysiological level. Neuroimaging studies aimed at identifying the neural mechanisms behind such socio-cognitive and -emotional processes frequently reveal the role of the superior temporal sulcus (STS). We applied this knowledge to assess the effectiveness of traffic-awareness campaign adverts to induce empathic expression. Functional magnetic resonance imaging (fMRI) data were acquired from 20 healthy male volunteers as they watched these campaign videos consisting of a dramatic sequence of events and catastrophic endings, and control videos without such dramatic endings. Among other structures, a significantly greater neural response was observed within bilateral STS, particularly within the right hemisphere, during the observation of campaign relative to control videos. Furthermore, activation in these brain regions correlated with the subjects' empathic expression. Our results develop our understanding of the role of STS in social cognition. Moreover, our data demonstrate the utility of neuroscientific methods when evaluating the effectiveness of campaign videos in terms of their ability to elicit empathic responses. Our study also demonstrates the utility of these specific stimuli for future neuroscientific research.

Links

ED1.1.00/02.0068, research and development project

Name: CEITEC - central european institute of technology

Citovat

ZELINKOVÁ, Jana, Daniel Joel SHAW, Radek MAREČEK, Michal MIKL, Tomáš URBÁNEK, Darina HAVLIČKOVÁ, Petr ZÁMEČNÍK, Petra HAITOVÁ and Milan BRÁZDIL. An evaluation of traffic-awareness campaign videos: empathy induction is associated with brain function within superior temporal sulcus. BEHAVIORAL AND BRAIN FUNCTIONS. LONDON: BIOMED CENTRAL LTD, 2014, vol. 10, No 27, p. "nestránkováno", 8 pp. ISSN 1744-9081. Available from: https://dx.doi.org/10.1186/1744-9081-10-27.

@article{1202846,
   author = {Zelinková, Jana and Shaw, Daniel Joel and Mareček, Radek and Mikl, Michal and Urbánek, Tomáš and Havličková, Darina and Zámečník, Petr and Haitová, Petra and Brázdil, Milan},
   article_location = {LONDON},
   article_number = {27},
   doi = {http://dx.doi.org/10.1186/1744-9081-10-27},
   keywords = {SOCIAL COGNITION; CIRCULAR ANALYSIS; GAZE; NEUROSCIENCE; PERSONALITY; RESPONSES; DISORDER; BEHAVIOR; FACES; FMRI},
   language = {eng},
   issn = {1744-9081},
   journal = {BEHAVIORAL AND BRAIN FUNCTIONS},
   title = {An evaluation of traffic-awareness campaign videos: empathy induction is associated with brain function within superior temporal sulcus},
   url = {http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4149038/},
   volume = {10},
   year = {2014}
}

TY  - JOUR
ID  - 1202846
AU  - Zelinková, Jana - Shaw, Daniel Joel - Mareček, Radek - Mikl, Michal - Urbánek, Tomáš - Havličková, Darina - Zámečník, Petr - Haitová, Petra - Brázdil, Milan
PY  - 2014
TI  - An evaluation of traffic-awareness campaign videos: empathy induction is associated with brain function within superior temporal sulcus
JF  - BEHAVIORAL AND BRAIN FUNCTIONS
VL  - 10
IS  - 27
SP  - "nestránkováno"
EP  - "nestránkováno"
PB  - BIOMED CENTRAL LTD
SN  - 17449081
KW  - SOCIAL COGNITION
KW  - CIRCULAR ANALYSIS
KW  - GAZE
KW  - NEUROSCIENCE
KW  - PERSONALITY
KW  - RESPONSES
KW  - DISORDER
KW  - BEHAVIOR
KW  - FACES
KW  - FMRI
UR  - http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4149038/
L2  - http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4149038/
N2  - Acting appropriately within social contexts requires an ability to appreciate others' mental and emotional states. Indeed, some campaign programs designed to reduce anti-social behaviour seek to elicit empathy for the victims. The effectiveness of these campaigns can be evaluated according to the degree to which they induce such responses, but by applying neuroscientific techniques this can be done at the behavioural and neurophysiological level. Neuroimaging studies aimed at identifying the neural mechanisms behind such socio-cognitive and -emotional processes frequently reveal the role of the superior temporal sulcus (STS). We applied this knowledge to assess the effectiveness of traffic-awareness campaign adverts to induce empathic expression. Functional magnetic resonance imaging (fMRI) data were acquired from 20 healthy male volunteers as they watched these campaign videos consisting of a dramatic sequence of events and catastrophic endings, and control videos without such dramatic endings. Among other structures, a significantly greater neural response was observed within bilateral STS, particularly within the right hemisphere, during the observation of campaign relative to control videos. Furthermore, activation in these brain regions correlated with the subjects' empathic expression. Our results develop our understanding of the role of STS in social cognition. Moreover, our data demonstrate the utility of neuroscientific methods when evaluating the effectiveness of campaign videos in terms of their ability to elicit empathic responses. Our study also demonstrates the utility of these specific stimuli for future neuroscientific research.
ER  -

ZELINKOVÁ, Jana, Daniel Joel SHAW, Radek MAREČEK, Michal MIKL, Tomáš URBÁNEK, Darina HAVLIČKOVÁ, Petr ZÁMEČNÍK, Petra HAITOVÁ and Milan BRÁZDIL. An evaluation of traffic-awareness campaign videos: empathy induction is associated with brain function within superior temporal sulcus. \textit{BEHAVIORAL AND BRAIN FUNCTIONS}. LONDON: BIOMED CENTRAL LTD, 2014, vol.~10, No~27, p.~''nestránkováno'', 8 pp. ISSN~1744-9081. Available from: https://dx.doi.org/10.1186/1744-9081-10-27.

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