JANČUROVÁ, Věra. Homo Economicus: Reality or myth? 2014th ed. Santa Barbara: IRED-CPS, 2014, p. 1-12. ISBN 978-1-63248-027-9.
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Basic information
Original name Homo Economicus: Reality or myth?
Authors JANČUROVÁ, Věra.
Edition 2014. vyd. Santa Barbara, p. 1-12, 12 pp. 2014.
Publisher IRED-CPS
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50600 5.6 Political science
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
Organization unit Faculty of Economics and Administration
ISBN 978-1-63248-027-9
Keywords (in Czech) behaviorální finance, homo economicus
Tags International impact
Changed by Changed by: Ing. Věra Jančurová, učo 321156. Changed: 20/3/2015 11:19.
Abstract
The paper investigates into the assumptions of model homo economicus and changes in developing the theory over the decades. The aim of the paper is to introduce and discuss the assumptions and further offer an overview of different approaches. During past years the theory switched from homo economicus to real description of current people handling at financial markets. At the end we introduce a basic model that could be the background for further investigation of models replacing homo economicus.
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