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@inproceedings{1204158, author = {Jančurová, Věra}, address = {Santa Barbara}, edition = {2014}, editor = {IRED}, howpublished = {paměťový nosič}, language = {eng}, location = {Santa Barbara}, isbn = {978-1-63248-027-9}, pages = {1-12}, publisher = {IRED-CPS}, title = {Homo Economicus: Reality or myth?}, year = {2014} }
TY - JOUR ID - 1204158 AU - Jančurová, Věra PY - 2014 TI - Homo Economicus: Reality or myth? PB - IRED-CPS CY - Santa Barbara SN - 9781632480279 N2 - The paper investigates into the assumptions of model homo economicus and changes in developing the theory over the decades. The aim of the paper is to introduce and discuss the assumptions and further offer an overview of different approaches. During past years the theory switched from homo economicus to real description of current people handling at financial markets. At the end we introduce a basic model that could be the background for further investigation of models replacing homo economicus. ER -
JANČUROVÁ, Věra. \textit{Homo Economicus: Reality or myth?}. 2014th ed. Santa Barbara: IRED-CPS, 2014, p.~1-12. ISBN~978-1-63248-027-9.
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