MACKOVÁ, Alena and Jakub MACEK. ‘Žít Brno’: Czech online political activism from jokes and tactics to politics and strategies. Cyberpsychology: Journal of psychosocial research on cyberspace. 2014, vol. 8, No 3, p. Nestránkováno., 34 pp. ISSN 1802-7962. doi:10.5817/CP2014-3-5.
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Basic information
Original name ‘Žít Brno’: Czech online political activism from jokes and tactics to politics and strategies
Authors MACKOVÁ, Alena (203 Czech Republic, belonging to the institution) and Jakub MACEK (203 Czech Republic, guarantor, belonging to the institution).
Edition Cyberpsychology: Journal of psychosocial research on cyberspace, 2014, 1802-7962.
Other information
Original language English
Type of outcome Article in a journal
Field of Study Literature, mass media, audio-visual activities
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW Full version of the article.
RIV identification code RIV/00216224:14230/14:00077070
Organization unit Faculty of Social Studies
Keywords in English online activism; political participation; culture jamming; electronic repertoire of contention
Tags culture jamming, electronic repertoire of contention, online activism, political participation
Tags International impact, Reviewed
Changed by Changed by: doc. Mgr. Jakub Macek, Ph.D., učo 14931. Changed: 10/3/2015 16:40.
The paper presents a case study of the Czech online activist group Žít Brno. The group that challenges local representatives and employs tactics of political satire, parody and culture jamming, evolved from a spontaneous one-off event to an ongoing political project and eventually became an institutionalized political actor. The case study, based on interviews with group members, content analysis of the project website, longitudinal observation of the group's activities and other additional material, enables us to research the limits and the potential of online tactics and the way online practices are intertwined with a more traditional repertoire of collective action. Building on debates about online political participation and the broadening concept of the political, we interpret the group's protest as a reaction to the crisis of institutionalized local politics and we discuss the actual role of new media in such a protest. The conclusion is that online protest and new media, despite their criticized action-less character, could enable a functional bridge to “real” politics but at the same time they do not play an exclusive role in successful protest politics and have to be interpreted within the context of a particular political action.
EE2.3.20.0184, research and development projectName: Vytvoření interdisciplinárního týmu v oblasti výzkumu internetu a nových médií
MUNI/A/0903/2013, internal MU codeName: Proměna veřejné a politické participace v kontextu měnících se mediálních technologií a praxí
Investor: Masaryk University, Grant Agency of Masaryk University, Category A
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