‘Žít Brno’: Czech online political activism from jokes and
tactics to politics and strategies

J 2014

‘Žít Brno’: Czech online political activism from jokes and tactics to politics and strategies

MACKOVÁ, Alena and Jakub MACEK

Basic information

Original name

‘Žít Brno’: Czech online political activism from jokes and tactics to politics and strategies

Authors

MACKOVÁ, Alena (203 Czech Republic, belonging to the institution) and Jakub MACEK (203 Czech Republic, guarantor, belonging to the institution)

Edition

Cyberpsychology: Journal of psychosocial research on cyberspace, 2014, 1802-7962

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

Literature, mass media, audio-visual activities

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Full version of the article.

RIV identification code

RIV/00216224:14230/14:00077070

Organization unit

Faculty of Social Studies

DOI

http://dx.doi.org/10.5817/CP2014-3-5

Keywords in English

online activism; political participation; culture jamming; electronic repertoire of contention

Abstract

V originále

The paper presents a case study of the Czech online activist group Žít Brno. The group that challenges local representatives and employs tactics of political satire, parody and culture jamming, evolved from a spontaneous one-off event to an ongoing political project and eventually became an institutionalized political actor. The case study, based on interviews with group members, content analysis of the project website, longitudinal observation of the group's activities and other additional material, enables us to research the limits and the potential of online tactics and the way online practices are intertwined with a more traditional repertoire of collective action. Building on debates about online political participation and the broadening concept of the political, we interpret the group's protest as a reaction to the crisis of institutionalized local politics and we discuss the actual role of new media in such a protest. The conclusion is that online protest and new media, despite their criticized action-less character, could enable a functional bridge to “real” politics but at the same time they do not play an exclusive role in successful protest politics and have to be interpreted within the context of a particular political action.

Links

EE2.3.20.0184, research and development project

Name: Vytvoření interdisciplinárního týmu v oblasti výzkumu internetu a nových médií

MUNI/A/0903/2013, interní kód MU

Name: Proměna veřejné a politické participace v kontextu měnících se mediálních technologií a praxí

Investor: Masaryk University, Category A

Files attached

Mackova_2014_8_3__Zit_Brno.pdf

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Citovat

MACKOVÁ, Alena and Jakub MACEK. ‘Žít Brno’: Czech online political activism from jokes and tactics to politics and strategies. Cyberpsychology: Journal of psychosocial research on cyberspace. 2014, vol. 8, No 3, p. Nestránkováno., 34 pp. ISSN 1802-7962. Available from: https://dx.doi.org/10.5817/CP2014-3-5.

@article{1204454,
   author = {Macková, Alena and Macek, Jakub},
   article_number = {3},
   doi = {http://dx.doi.org/10.5817/CP2014-3-5},
   keywords = {online activism; political participation; culture jamming; electronic repertoire of contention},
   language = {eng},
   issn = {1802-7962},
   journal = {Cyberpsychology: Journal of psychosocial research on cyberspace},
   title = {‘Žít Brno’: Czech online political activism from jokes and tactics to politics and strategies},
   url = {http://www.cyberpsychology.eu/view.php?cisloclanku=2014092903&article=5},
   volume = {8},
   year = {2014}
}

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JF  - Cyberpsychology: Journal of psychosocial research on cyberspace
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KW  - online activism
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KW  - culture jamming
KW  - electronic repertoire of contention
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L2  - http://www.cyberpsychology.eu/view.php?cisloclanku=2014092903&article=5
N2  - The paper presents a case study of the Czech online activist group Žít Brno. The group that challenges local representatives and employs tactics of political satire, parody and culture jamming, evolved from a spontaneous one-off event to an ongoing political project and eventually became an institutionalized political actor. The case study, based on interviews with group members, content analysis of the project website, longitudinal observation of the group's activities and other additional material, enables us to research the limits and the potential of online tactics and the way online practices are intertwined with a more traditional repertoire of collective action. Building on debates about online political participation and the broadening concept of the political, we interpret the group's protest as a reaction to the crisis of institutionalized local politics and we discuss the actual role of new media in such a protest. The conclusion is that online protest and new media, despite their criticized action-less character, could enable a functional bridge to “real” politics but at the same time they do not play an exclusive role in successful protest politics and have to be interpreted within the context of a particular political action.
ER  -

MACKOVÁ, Alena and Jakub MACEK. ‘Žít Brno’: Czech online political activism from jokes and tactics to politics and strategies. \textit{Cyberpsychology: Journal of psychosocial research on cyberspace}. 2014, vol.~8, No~3, p.~Nestránkováno., 34 pp. ISSN~1802-7962. Available from: https://dx.doi.org/10.5817/CP2014-3-5.

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