Service Oriented Marketing Mix and Its usage

WALLETZKÝ, Leonard. Service Oriented Marketing Mix and Its usage. In ICERI2014: 7TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION. Spain: IATED, 2014, p. 3855-3864. ISBN 978-84-617-2484-0.

Basic information

Original name

Service Oriented Marketing Mix and Its usage

Name in Czech

Servisně orientovaný marketingový mix a jeho použití

Authors

WALLETZKÝ, Leonard (203 Czech Republic, guarantor, belonging to the institution)

Edition

Spain, ICERI2014: 7TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION, p. 3855-3864, 10 pp. 2014

Publisher

IATED

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Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

10201 Computer sciences, information science, bioinformatics

Country of publisher

Spain

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

storage medium (CD, DVD, flash disk)

References:

URL

RIV identification code

RIV/00216224:14330/14:00082184

Organization unit

Faculty of Informatics

ISBN

978-84-617-2484-0

ISSN

UT WoS

000367082903134

Keywords in English

Service Science; Marketing mix; Marketing

Tags

marketing, marketing mix, service science

Tags

International impact, Reviewed

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Abstract

V originále

Marketing mix is one of the most known tools for creating marketing strategy of any kind of organization. The very rapid influence of the information technologies as well as an accent to the customer's point of view leaded into finding new methods of the marketing mix. The aim of this article is to summarize previous attitudes and describe the development of the new one attitude. In the second part it will be shown how practically this new attitude can help the organization and the advantages of it with the comparison of the old ones will be presented.