WALLETZKÝ, Leonard. Service Oriented Marketing Mix and Its usage. In ICERI2014: 7TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION. Spain: IATED, 2014, p. 3855-3864. ISBN 978-84-617-2484-0.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Service Oriented Marketing Mix and Its usage
Name in Czech Servisně orientovaný marketingový mix a jeho použití
Authors WALLETZKÝ, Leonard (203 Czech Republic, guarantor, belonging to the institution).
Edition Spain, ICERI2014: 7TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION, p. 3855-3864, 10 pp. 2014.
Publisher IATED
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 10201 Computer sciences, information science, bioinformatics
Country of publisher Spain
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
WWW URL
RIV identification code RIV/00216224:14330/14:00082184
Organization unit Faculty of Informatics
ISBN 978-84-617-2484-0
ISSN 2340-1095
UT WoS 000367082903134
Keywords in English Service Science; Marketing mix; Marketing
Tags marketing, marketing mix, service science
Tags International impact, Reviewed
Changed by Changed by: RNDr. Pavel Šmerk, Ph.D., učo 3880. Changed: 5/5/2016 04:42.
Abstract
Marketing mix is one of the most known tools for creating marketing strategy of any kind of organization. The very rapid influence of the information technologies as well as an accent to the customer's point of view leaded into finding new methods of the marketing mix. The aim of this article is to summarize previous attitudes and describe the development of the new one attitude. In the second part it will be shown how practically this new attitude can help the organization and the advantages of it with the comparison of the old ones will be presented.
PrintDisplayed: 1/7/2024 13:09