Other formats:
BibTeX
LaTeX
RIS
@inproceedings{1212333, author = {Walletzký, Leonard}, address = {Spain}, booktitle = {ICERI2014: 7TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION}, keywords = {Service Science; Marketing mix; Marketing}, howpublished = {paměťový nosič}, language = {eng}, location = {Spain}, isbn = {978-84-617-2484-0}, pages = {3855-3864}, publisher = {IATED}, title = {Service Oriented Marketing Mix and Its usage}, url = {http://library.iated.org/view/WALLETZKY2014SER}, year = {2014} }
TY - JOUR ID - 1212333 AU - Walletzký, Leonard PY - 2014 TI - Service Oriented Marketing Mix and Its usage PB - IATED CY - Spain SN - 9788461724840 KW - Service Science KW - Marketing mix KW - Marketing UR - http://library.iated.org/view/WALLETZKY2014SER N2 - Marketing mix is one of the most known tools for creating marketing strategy of any kind of organization. The very rapid influence of the information technologies as well as an accent to the customer's point of view leaded into finding new methods of the marketing mix. The aim of this article is to summarize previous attitudes and describe the development of the new one attitude. In the second part it will be shown how practically this new attitude can help the organization and the advantages of it with the comparison of the old ones will be presented. ER -
WALLETZKÝ, Leonard. Service Oriented Marketing Mix and Its usage. In \textit{ICERI2014: 7TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION}. Spain: IATED, 2014, p.~3855-3864. ISBN~978-84-617-2484-0.
|