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@article{1214818,
author = {Richter, Jiří and Králová, Maria and Suchánek, Petr},
article_location = {Brno},
article_number = {4},
doi = {http://dx.doi.org/10.1515/revecp-2015-0003},
keywords = {product quality; performance of a company; Customer satisfaction},
language = {eng},
issn = {1213-2446},
journal = {Národohospodářský obzor},
title = {Customer Satisfaction, Product Quality and Performance of Companies},
url = {http://nho.econ.muni.cz/14-2014/4-2014/customer-satisfaction-product-quality-and-performance-companies},
volume = {Vol. 14},
year = {2014}
}
TY - JOUR
ID - 1214818
AU - Richter, Jiří - Králová, Maria - Suchánek, Petr
PY - 2014
TI - Customer Satisfaction, Product Quality and Performance of Companies
JF - Národohospodářský obzor
VL - Vol. 14
IS - 4
SP - 329-344
EP - 329-344
PB - Masarykova univerzita
SN - 12132446
KW - product quality
KW - performance of a company
KW - Customer satisfaction
UR - http://nho.econ.muni.cz/14-2014/4-2014/customer-satisfaction-product-quality-and-performance-companies
L2 - http://nho.econ.muni.cz/14-2014/4-2014/customer-satisfaction-product-quality-and-performance-companies
N2 - This paper presents an analysis of quality, customer satisfaction and business performance in food industry. The main objective of the research is to determine the influence of quality on customer satisfaction and on business performance and competitiveness. In particular, this paper answers the following research question: Does the quality of a product result in a satisfied customer and thereby in a well-performing business? Customer satisfaction is defined as the satisfaction of the customer with a product and the business performance as a capability to generate profit. Therefore, satisfaction was examined by the means of a survey using questionnaires, and the performance was measured by financial data. We managed to find a correlation between the main factors, although partial results were due more factors mostly statistically insignificant.
ER -
RICHTER, Jiří, Maria KRÁLOVÁ and Petr SUCHÁNEK. Customer Satisfaction, Product Quality and Performance of Companies. \textit{Národohospodářský obzor}. Brno: Masarykova univerzita, 2014, Vol. 14, No~4, p.~329-344. ISSN~1213-2446. Available from: https://dx.doi.org/10.1515/revecp-2015-0003.
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