Proinflow : časopis pro informační vědy 2/2014 Future of digital reading through the lens of Horizon scanning Tomáš Bouda Division of Information and Library Studies, Faculty of Arts, Masaryk University Brno Recenzenti: doc. PhDr. Mgr. Richard Papík, Ph.D. Ing. Jiří Pavlík Abstract: The purpose of this paper is to investigate the future of digital reading and present possible scenarios for designing digital reading experience. Author uses a foresight method called Horizon scanning which consists of desk research focusing on published experimental research studies within the field of reading on screen and on paper. Psychological and cognitive aspects of reading are presented here. Second part of the Horizon scanning method is a review of up-to-day emerging technological trends. Possible future scenarios for digital reading are discussed. Keywords: design, Horizon scanning, reading, digital reading, foresight, trends, psychology, cognition Tomáš Bouda Future of digital reading 2 1 Introduction New mobile devices have become widespread and people use it for everyday tasks such as communication, entertainment or work. Reading electronic text is one of the most common activities people do when they communicate through SMS, browse emails, while googling new information, when they follow Facebook or Twitter streams or check news using personalized magazines and RSS readers. Academics, researchers and students read journal articles in PDF format and use annotations. There is a large e-book market, which supplies people with novels. Purpose of this paper is to propose possible future scenarios for digital reading. We know reading electronic text is not equal to reading on paper. Printed book, as it had been designed for centuries, is the most usable reading medium of its kind. There is not much to improve. Reader can usually hold it in one hand, navigate through pages easily and have a sense of how many pages there are still left to read. On the other side, tablets and smartphones with interactive screens have been here only for few years. There are plenty of devices and reading applications for various operation systems. The quality and usability of those applications differ significantly. Research studies say electronic texts influence speed of reading, remembering and cognition. Well-designed applications could bridge the gap between reading on paper and reading electronic text. That could be achieved if designers of electronic text or e-readers applications were familiar with recent scientific research findings, which are often based on experimental methods such as eyetracking, EEG or fMRI techniques. Designers should also follow new technological trends within the field such as Spritz application1 etc. Major science fields which define and examine reading are presented in the following paragraph. Recent research findings serve as a framework for this paper. Reading is defined differently by many researchers. Dillon2 presents various approaches to reading in his book. New thoughts on reading process originated as a secondary product of psychology or cognitive research studies on memory or learning. At first reading was understood as a linear model (from visual input to comprehension). More complex and contemporary cognitive theory of reading was proposed by McClelland and Rumelhart3. Multi-level reading process was defined by Beaugrande4 for instance. Underwood and Batt5 introduced reading as a problem solving and information processing task. Kline points out that prior psychological and cognitive research studies missed practical insights. According to him people “read for pleasure or to gain information. Furthermore, reading has serious emotional connotation on occasion.”6 Reading is not only about information processing or dealing with lack of knowledge. Reading influences human emotions and feelings. Psychology and cognitive sciences are not the only research fields with a theoretical interest in reading. Hatt7 for example encourages information scientists and librarians to take part in the research due to their natural interest in the reading process 1 SPRITZ. Spritz [online]. [cit. 2014-10-17]. Available from: http://www.spritzinc.com/ 2 DILLON, Andrew. Designing usable electronic text. 2nd ed. New York: Taylor, 2003, viii, 214 p. ISBN 04-152- 4060-3. 3 MCCLELLAND, James L. a David E. RUMELHART. An interactive activation model of context effects in letter perception: I. An account of basic findings. Psychological Review. 1981, vol. 88, issue 5, s. 375-407. DOI: 10.1037/0033-295X.88.5.375. Available from: http://content.apa.org/journals/rev/88/5/375 4 BEAUGRANDE, Robert De. Design Criteria for Process Models of Reading. Reading Research Quarterly. 1981, vol. 16, issue 2, s. 261-. DOI: 10.2307/747559. Available from: http://www.jstor.org/stable/747559?origin=crossref 5 UNDERWOOD, Geoffrey a Vivienne BATT. Reading and understanding: an introduction to the psychology of reading. Cambridge, Mass., USA: Blackwell Publishers, 1996, xii, 244 p. ISBN 06-311-7949-6. 6 DILLON, Andrew. Designing usable electronic text. 2nd ed. New York: Taylor, 2003, viii, 214 p. ISBN 04-152- 4060-3. str. 7 HATT, Frank. The reading process: a framework for analysis and description. Hamden, Conn.: Linnet Books, 1976, 124 p. ISBN 02-080-1523-X. Tomáš Bouda Future of digital reading 3 and designing electronic text for reading. Lately Berns et al.8 proved that reading novels causes measurable changes in resting-state connectivity of the brain. This is one of contributions of neuroscience to the reading research field. Digital reading, by definition, is also examined by the human-computer interaction field which contains interaction design and user experience. To summarize this chapter, psychology, cognitive science, neuroscience, information and library science and human-computer interaction are the fields researching digital reading. 2 Methodology The paper applies Horizon scanning9 as a foresight research method to find useful insights insights in the area of designing usable electronic text and applications for digital reading. The The goal of the method is to analyse past and present evolution within a specific area and to to predict possible future scenarios. For analysing past evolution of psychological and cognitive aspects of reading, desk research had been done. Relevant databases and journals on Masaryk University and Google scholar were searched using following keywords: digital reading, screen-based reading, psychology, cognition, reading. Desk research was conducted in February and March 2014. Secondarily analysis of social media with the aim of identifying cutting-edge technologies and approaches to digital reading had been done. Following Twitter hashtags10 and saved searches11 were used for filtering posted information: (#neurology AND #reading) OR (#psychology AND #reading) OR (#cognition AND #reading); (#ux AND #reading) OR (#cognition AND #reading) OR (#usability AND #reading). Qualitative analysis of records had been done afterwards. Relevant recent research studies and their findings on digital and paper reading are presented in Chapter 3. Based on Twitter saved searches, up-to-date technologies and approaches to digital reading were chosen. The filtering was done through perceived potential and frequency of occurrence within the Twitter stream. Findings from this part of research can be found in Chapter 4. Building on the aforementioned analysis future possible trends and scenarios are presented and discussed in Chapter 5. 3 Reading digital and print To understand reading features, differences between reading digital and print are presented. Experimental research on reading and reading habits has a long history. How do people perceive text? How should text be structured in order to be more readable or how do demographic factors influence reading preferences? These questions and many others have been objects of research for last fifty years. Let us describe what main research has been done in this area and present its key outcomes. 8 BERNS, Gregory S., Kristina BLAINE, Michael J. PRIETULA a Brandon E. PYE. Short- and Long-Term Effects of a Novel on Connectivity in the Brain. Brain Connectivity. 2013, roč. 3, č. 6, s. 590-600. 9 BROWN, D. Horizon scanning and the business environment — the implications for risk management. BT Technology Journal. 2007, vol. 25, issue 1, s. 208-214. DOI: 10.1007/s10550-007-0022-8. Available from: http://link.springer.com/10.1007/s10550-007-0022-8 10 TWITTER. Using hashtags on Twitter [online]. [cit. 2014-04-17]. Available from: http://support.twitter.com/groups/53-discover/topics/216-trends/articles/49309-using-hashtags-on-twitter 11 TWITTER. Saving searches [online]. [cit. 2014-04-17]. Available from: https://support.twitter.com/articles/96646-how-to-save-searches Tomáš Bouda Future of digital reading 4 Dillon12 published a critical review of literature describing differences, pros and cons of digital and printed documents. Similar study published by Noyes and Garland13 agrees that digital reading and reading of printed documents will never become equal. We present concrete cognitive aspects of reading in following paragraphs. 3.1 Accuracy Both of those studies conclude respondents reading paper documents are better in of accuracy and speed. On a contrary research by Mayes et al.14 presents reading on screen faster. 3.2 Comprehension Text comprehension is another cognitive aspect of reading which was analysed. Both, Dillon15 and Noyes and Garland16, presented studies conclude that comprehension is better case of reading on paper. The problem is studies applied different methodologies. Another weakness of the studies is that research was done using older display technologies. But also recent research confirms paper as a medium is better for comprehension, as Mangen et al.17 proposed. 3.3 Remembering and Learning Process of remembering has become object of research as well. Ackerman’s and Goldsmith’s results say people learn better from a paper-based medium18. Moreover, the ability of remembering was again better when using paper. These findings are supported by research done by Wu and Chen19. They observed students reading and browsing couple paragraphs of digital text. When they found it valuable, they printed it for further and deeper reading. 3.4 Stress There are other cognitive aspects of reading. Wästlund et al. presented a study, where respondents were more stressed and exhausted by using digital media compared to those who used print media20. 12 DILLON, ANDREW. Reading from paper versus screens: a critical review of the empirical literature. Ergonomics [online]. 1992, vol. 35, issue 10, s. 1297-1326 [cit. 2014-10-17]. DOI: 10.1080/00140139208967394. Available from: http://www.tandfonline.com/doi/abs/10.1080/00140139208967394 13 NOYES, Jan M. a Kate J. GARLAND. Computer- vs. paper-based tasks: Are they equivalent?. Ergonomics [online]. 2008, vol. 51, issue 9, s. 1352-1375 [cit. 2014-04-03]. DOI: 10.1080/00140130802170387. Available from: http://www.tandfonline.com/doi/abs/10.1080/00140130802170387 14 MAYES, Daniel K, Valerie K SIMS a Jefferson M KOONCE. Comprehension and workload differences for VDT and paper-based reading. International Journal of Industrial Ergonomics [online]. 2001, vol. 28, issue 6, s. 367- 378 [cit. 2014-10-17]. DOI: 10.1016/S0169-8141(01)00043-9. Available from: http://linkinghub.elsevier.com/retrieve/pii/S0169814101000439 15 DILLON, ANDREW. Reading from paper versus screens: a critical review of the empirical literature. Ergonomics [online]. 1992, vol. 35, issue 10, s. 1297-1326 [cit. 2014-10-17]. DOI: 10.1080/00140139208967394. Available from: http://www.tandfonline.com/doi/abs/10.1080/00140139208967394 16 NOYES, Jan M. a Kate J. GARLAND. Computer- vs. paper-based tasks: Are they equivalent?. Ergonomics [online]. 2008, vol. 51, issue 9, s. 1352-1375 [cit. 2014-04-03]. DOI: 10.1080/00140130802170387. Available from: http://www.tandfonline.com/doi/abs/10.1080/00140130802170387 17 MANGEN, Anne, Bente R. WALGERMO a Kolbjørn BRØNNICK. Reading linear texts on paper versus computer screen: Effects on reading comprehension. International Journal of Educational Research [online]. 2013, vol. 58, s. 61-68 [cit. 2014-03-30]. DOI: 10.1016/j.ijer.2012.12.002. Available from: http://linkinghub.elsevier.com/retrieve/pii/S0883035512001127 18 ACKERMAN, Rakefet a Morris GOLDSMITH. Metacognitive regulation of text learning: On screen versus on paper. Journal of Experimental Psychology: Applied [online]. 2011, vol. 17, issue 1, s. 18-32 [cit. 2014-03-17]. DOI: 10.1037/a0022086. Available from: http://doi.apa.org/getdoi.cfm?doi=10.1037/a0022086 19 WU, Ming-der a Shih-chuan CHEN. Graduate students' usage of and attitudes towards e-books: experiences from Taiwan. Program: electronic library and information systems [online]. 2011, vol. 45, issue 3, s. 294-307 [cit. 2014-03-17]. DOI: 10.1108/00330331111151601. Available from: http://www.emeraldinsight.com/10.1108/00330331111151601 20 WÄSTLUND, Erik, Henrik REINIKKA, Torsten NORLANDER a Trevor ARCHER. Effects of VDT and paper presentation on consumption and production of information: Psychological and physiological factors. Computers Tomáš Bouda Future of digital reading 5 Recently published research by Kretzschmar et al. suggests that we must disassociate people’s subjective evaluation of digital reading and their actual cognitive effort. People usually usually choose paper as more readable compared to e-readers and tablets. But EEG and eyeeye-tracking measures show reading using tablet is better (less cognitive effort) than paper, especially for older people21. 3.5 Digital reading behaviour If we take a closer look at reading in digital environment, we recognize specific reading habits. For instance Liu concludes that people spend more time scanning, browsing, keyword keyword spotting, one-time reading or non-linear reading22. See table 1 showing an increased increased frequency of selected digital reading habits. According to Liu people read more selectively and do not read in depth23. Cull agrees and describes phenomenon of Tunnel vision vision and Marginal destruction24. Table 1 An increased frequency of selected digital reading habits25. 3.6 Tactile experience Payne and Reader proposed the idea of mental models, which are developed in reader's mind during reading26. Li et al. call it cognitive maps27. (1) Knowing where we are, (2) what we have already read and (3) how many pages are left till the end of the text seem to be crucial for navigation and orientation. In case of printed books tactile experience enables users to construct their mental or cognitive models more easily. in Human Behavior [online]. 2005, vol. 21, issue 2, s. 377-394 [cit. 2014-03-17]. DOI: 10.1016/j.chb.2004.02.007. Available from: http://linkinghub.elsevier.com/retrieve/pii/S0747563204000202 21 KRETZSCHMAR, Franziska, Dominique PLEIMLING, Jana HOSEMANN, Stephan FÜSSEL, Ina BORNKESSEL-SCHLESEWSKY, Matthias SCHLESEWSKY a Thomas BORAUD. Subjective Impressions Do Not Mirror Online Reading Effort: Concurrent EEG-Eyetracking Evidence from the Reading of Books and Digital Media. PLoS ONE [online]. 2013-2-6, vol. 8, issue 2, e56178- [cit. 2014-10-17]. DOI: 10.1371/journal.pone.0056178. Available from: http://dx.plos.org/10.1371/journal.pone.0056178 22 LIU, Ziming. Reading behavior in the digital environment: Changes in reading behavior over the past ten years. Journal of Documentation [online]. 2005, vol. 61, issue 6, s. 700-712 [cit. 2014-03-17]. DOI: 10.1108/00220410510632040. Available from: http://www.emeraldinsight.com/10.1108/00220410510632040 23 LIU, Ziming. Reading behavior in the digital environment: Changes in reading behavior over the past ten years. Journal of Documentation [online]. 2005, vol. 61, issue 6, s. 700-712 [cit. 2014-03-17]. DOI: 10.1108/00220410510632040. Available from: http://www.emeraldinsight.com/10.1108/00220410510632040 24 CULL, Barry W. Reading revolutions: Online digital text and implications for reading in academe. First Monday [online]. 2011-06-06, vol. 16, issue 6, s. - [cit. 2014-10-17]. DOI: 10.5210/fm.v16i6.3340. Available from: http://journals.uic.edu/ojs/index.php/fm/article/view/3340 25 LIU, Ziming. Reading behavior in the digital environment: Changes in reading behavior over the past ten years. Journal of Documentation [online]. 2005, vol. 61, issue 6, s. 700-712 [cit. 2014-03-17]. DOI: 10.1108/00220410510632040. Available from: http://www.emeraldinsight.com/10.1108/00220410510632040, str. 706. 26 PAYNE, Stephen J. a William R. READER. Constructing structure maps of multiple on-line texts. International Journal of Human-Computer Studies [online]. 2006, vol. 64, issue 5, s. 461-474 [cit. 2014-03-17]. DOI: 10.1016/j.ijhcs.2005.09.003. Available from: http://linkinghub.elsevier.com/retrieve/pii/S1071581905001722 27 LI, Liang-Yi, Gwo-Dong CHEN a Sheng-Jie YANG. Construction of cognitive maps to improve e-book reading and navigation. Computers & Education [online]. 2013, vol. 60, issue 1, s. 32-39 [cit. 2014-10-17]. DOI: 10.1016/j.compedu.2012.07.010. Available from: http://linkinghub.elsevier.com/retrieve/pii/S0360131512001704 Tomáš Bouda Future of digital reading 6 Mangen at al. presume digital readers miss the tactile experience of printed medium. They lose sense of control over text and they have difficulties with navigating through pages and locating concrete information28. 4 Emerging technologies and approaches There are several interesting emerging technologies and approaches to digital reading. Some of them are broad concepts which affect how people filter and choose information to read. There are also couple specific technologies with a great potential of becoming widespread. 4.1 Digital curation Still more and more information becomes digitally curated. If we use Facebook, so called personal magazines, we consume information, which was personalized based on prior interest and reading history. Such systems, which use this type of curation, decide information is displayed, what is hidden and in what form the content appears. This is mainly based on analysis of big amount of data we produce. Technology of algorithmic curation29 seems to have a certain degree of influence on our world view and therefore our social behaviour. Using Human-computer interaction terminology we can classify it as social computing. Such approach has been implemented by Facebook, Amazon or Zite for instance. 4.2 Personalized magazines Self-curated content has become popular recently. Readers not only follow curated news, they like to curate and share their own topical collections of articles within the community as well. There are online services such as Flipboard, Zite or Paper.li, which allow users to distribute their curated content in a form of beautifully designed personal magazines or newspapers. Effects of these applications on reading have not been objects of research yet. But design of magazine-like information sources is discussed in a context of learning for instance30. The more people read on tablets and smartphones, the more such applications will spread among people. In 2014 Flipboard aims to pass 150 Million users31. 4.3 Fast reading technologies As we have mentioned above, reading behaviour changes to skimming, spotting keywords and nonlinear reading in digital environment. Tendency seems to be that people do not want to spend much of their time by reading. They want to read as fast as possible. From a technical perspective, wearables such as smart watches or glasses provide users short and quick chunks of information. The reason is to avoid taking too much of user’s attention and to allow them to focus on their physical surroundings and real world situations. One such innovative technology, which has been introduced recently, is called Spritz. It enables users to read 80% faster due to reduction of eye movement. It displays just one word at a time. The word displayed is aligned to the center of the screen based on 28 MANGEN, Anne, Bente R. WALGERMO a Kolbjørn BRØNNICK. Reading linear texts on paper versus computer screen: Effects on reading comprehension. International Journal of Educational Research [online]. 2013, vol. 58, s. 61-68 [cit. 2014-03-30]. DOI: 10.1016/j.ijer.2012.12.002. Available from: http://linkinghub.elsevier.com/retrieve/pii/S0883035512001127 29 RADER, Emilee a Paul ROSE. BITLAB. Effects of automated information selection and presentation in online information systems [online]. [cit. 2014-04-13]. Available from: http://bitlab.cas.msu.edu/curation/ 30 FLIPBOARD. Flipboard for Educators [online]. 2013 [cit. 2014-10-17]. Available from: http://inside.flipboard.com/2013/08/29/flipboard-for-educators/ 31 CARDEW, Ben. GUARDIAN. Personalised digital magazine app Flipboard aims for 150 million users [online]. 2014 [cit. 2014-04-17]. Available from: http://www.theguardian.com/media/media-blog/2014/jan/12/digital- magazine-app-flipboard Tomáš Bouda Future of digital reading 7 its Optimal recognition point32. Nowadays Spritz is available for developers of mobile applications. It can be implemented into web pages too. There is a strong interest in implementing Spritz technology into wearables. On the other other hand there are cautious opinions on psychological and cognitive aspects of reading using using Spritz. It is very often criticized for problematic information processing and significantly significantly less control33. Readers can have difficulties with the text flow. What happens when when reader wants to re-read the last paragraph because something was not understood correctly? Spritz also requires high level of attention not to miss any word. It is question how how much mental effort user must spend on concentration34. Fig. 1. Screenshot of A Fast reader35 based on Spritz technology. 4.4 Blue violet light According to a BBC article opticians claim blue violet light can cause serious eye damage to frequent mobile or tablet user36. The very article generated a lot of discussion on social media which means people care about the possible dangers of prolonged use of mobile technologies. Looking at a mobile device screen can cause macular degeneration, insomnia and headache. There are special applications or screen films for filtering blue light, which reduce screen brightness and blue light itself to some extent. But simultaneously content can be a bit harder to read. We presume this might influence reading or interaction with the device. Serious research study has not yet been carried out to discover its true impact. 5 Discussion of future possible trends In this section we analyse prior findings and brainstorm possible emerging trends and scenarios within the field of digital reading. 32 SPRITZ. The Science [online]. 2014 [cit. 2014-04-17]. Available from: http://www.spritzinc.com/the-science/ 33 KEEPITUSABLE. A psychologists thoughts on Spritz and the future of digital reading [online]. [cit. 2014-04- 17]. Available from: http://www.keepitusable.com/blog/?p=1711 34 KEEPITUSABLE. A psychologists thoughts on Spritz and the future of digital reading [online]. [cit. 2014-04- 17]. Available from: http://www.keepitusable.com/blog/?p=1711 35 GOOGLE PLAY. A Faster Reader [online]. 2014 [cit. 2014-04-17]. Available from: https://play.google.com/store/apps/details?id=com.basetis.blinkingread.blinkingread 36 BBC. Smartphone overuse may 'damage' eyes, say opticians [online]. 2014 [cit. 2014-04-17]. Available from: http://www.bbc.co.uk/newsbeat/26780069 Tomáš Bouda Future of digital reading 8 5.1 General outcomes Naturally there are differences between various devices which impact the design of electronic text itself. Smart watches, glasses, smartphones, tablets or computer monitors were created for specific purpose of use. Wearables are designed to inform users about currently needed contextual information in a concentrated form. For instance tablets are mostly used for reading in the evenings37. Takeaway message: Every piece of content has to be customised for specific device. Design of electronic text and text-rich applications also depends on the length and nature of the text. Reading a long electronic academic paper or a scholarly book compared to reading a blog post or a Facebook status requires different level of mental effort. When reading longer serious texts, reader’s tactile experience, we assume, is very important for modelling and adjusting his mental models. Takeaway message: Tactile experience can help understanding and comprehension of longer serious text. 5.2 Emerging trends We identified following possible trends which have significant potential to be implemented into digital reading applications. Therefore digital reading experience and usability might be improved. Great potential for innovation is in the lack of tactile experience. Users want to know their position in a text, they want to flip several pages at once and move to a desired part of the text easily as printed books allow. Nowadays, reading applications incorporate progress bars, bookmarking and annotation features, which help readers form their mental models. Despite of these functions, navigating a document can distract user’s attention from the current section being read. Students of KAIST Institute for IT Convergence challenged these issues of digital reading in a prototype they developed. So called Smart eBook Interface uses Apple API for page flipping38. Readers are able to find information in different parts of the book without leaving the actual page using multi-touch gestures to flip and hold pages. Takeaway message: We predict such technology will be implemented into reading applications such as iBooks or GoodReader. 37 GOV.UK. Desktop, tablet and mobile use by time of day [online]. 2013 [cit. 2014-04-17]. Available from: https://insidegovuk.blog.gov.uk/2013/11/14/desktop-tablet-and-mobile-use-by-time-of-day/ 38 KIM, Sangtae. YOUTUBE. [KAIST ITC] Smart E-Book Interface Prototype Demo [online]. 2012 [cit. 2014-10- 17]. Available from: http://www.youtube.com/watch?v=rVyBwz1-AiE Tomáš Bouda Future of digital reading 9 Fig. 2. Multi-touch interface of Smart eBook prototype39. We think graphic user interface of Flipboard or Zite is a suitable form for pleasant consumption of digital content such as blogs, news and Twitter, Facebook or LinkedIn streams. Similar content blocks, or cards if you will, as Flipboard implemented within its application are used by Facebook (See Fig. 3). Facebook also introduced a new Facebook mobile application called Paper (See Fig. 3), which focuses more on the reading experience and content curation. Undoubtedly, Facebook got inspired by usability and interaction flow achieved by Flipboard (See Fig. 3). Takeaway message: Flipboard-based interface might be used as a reading interface for blogs and other social media. Fig. 3. Left: Facebook stream with external links; Center: Flipboard; Right: Facebook paper40. Wearables such as Google glass or various smart watches are on the rise. We predict more technology similar to Spritz is going to be implemented, but on a more sophisticated level. As we have mentioned above, users have difficulties controlling the flow of a text stream. They 39 KIM, Sangtae. YOUTUBE. [KAIST ITC] Smart E-Book Interface Prototype Demo [online]. 2012 [cit. 2014-10- 17]. Available from: http://www.youtube.com/watch?v=rVyBwz1-AiE 40 BELL, Karissa. MASHABLE. Facebook's Paper vs. Flipboard: Comparing Mobile News Apps [online]. 2014 [cit. 2014-04-17]. Available from: http://mashable.com/2014/02/04/facebooks-paper-vs-flipboard Tomáš Bouda Future of digital reading 10 have to be highly concentrated on the screen not to miss any word. One elegant solution could be monitoring reader’s eye movement with a device front camera, which would pause the text stream when she looks away. With improvements in computer-generated simulation of speech (speech synthesis) we could assume that reading while using wearables will be transformed to audio stream. Information would be consumed in combined form of an audio and a text stream (See Fig. 4). Takeaway message: Reading from wearables will be realized using text flow and speech synthesis. Fig. 4. Operation system called Her communicates with Theodore (Joaquin Phoenix) using speech synthesis41. 6 Conclusion To summarize our findings: there is no innovative breakthrough technology to bring completely new experience of reading yet. We have discussed couple of interesting trends and scenarios which might become widespread. There are also few directions where further research needs to be done. For instance, we actually do not know how digital reading affects our thinking in the long term. How does reading of short messages, multitasking or googling influence our ability to think critically and independently? Related health issues are important to cover in the research as well. These questions should be addressed in order to bring digital reading closer to the experience we expect from printed books. Acknowledgement I would like to thank my colleague David Šmehlík for his pushy questions which made me think like a designer. I especially appreciated advice in terms of content and grammar corrections. 41 IMDB. Her [online]. 2013 [cit. 2014-04-17]. Available from: http://www.imdb.com/title/tt1798709 Tomáš Bouda Future of digital reading 11 References ACKERMAN, Rakefet a Morris GOLDSMITH. Metacognitive regulation of text learning: On screen versus on paper. Journal of Experimental Psychology: Applied [online]. 2011, vol. 17, issue 1, s. 18-32 [cit. 2014-03-17]. DOI: 10.1037/a0022086. Available from: http://doi.apa.org/getdoi.cfm?doi=10.1037/a0022086 BBC. Smartphone overuse may 'damage' eyes, say opticians [online]. 2014 [cit. 2014-04- 17]. Available from: http://www.bbc.co.uk/newsbeat/26780069 BEAUGRANDE, Robert De. Design Criteria for Process Models of Reading. Reading Research Quarterly. 1981, vol. 16, issue 2, s. 261-. DOI: 10.2307/747559. Available from: http://www.jstor.org/stable/747559?origin=crossref BELL, Karissa. MASHABLE. Facebook's Paper vs. Flipboard: Comparing Mobile News Apps [online]. 2014 [cit. 2014-04-17]. Available from: http://mashable.com/2014/02/04/facebooks-paper-vs-flipboard BERNS, Gregory S., Kristina BLAINE, Michael J. PRIETULA a Brandon E. PYE. Short- and Long-Term Effects of a Novel on Connectivity in the Brain. Brain Connectivity. 2013, roč. 3, č. 6, s. 590-600. BROWN, D. Horizon scanning and the business environment — the implications for risk management. BT Technology Journal. 2007, vol. 25, issue 1, s. 208-214. DOI: 10.1007/s10550-007-0022-8. Available from: http://link.springer.com/10.1007/s10550- 007-0022-8 CARDEW, Ben. GUARDIAN. Personalised digital magazine app Flipboard aims for 150 million users [online]. 2014 [cit. 2014-04-17]. 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