ORGANIC BOX SCHEMES: FASHION OR DOWNSHIFTING?

UNČOVSKÁ, Jana a Zbyněk ULČÁK. ORGANIC BOX SCHEMES: FASHION OR DOWNSHIFTING? Agriculture & Forestry. Podgorica: Biotechnical Faculty of the University of Montenegro, roč. 61, č. 1, s. 59-66, 7 s. ISSN 0554-5579. 2015.

Základní údaje

• Originální název: ORGANIC BOX SCHEMES: FASHION OR DOWNSHIFTING?
• Autoři: UNČOVSKÁ, Jana a Zbyněk ULČÁK.
• Vydání: Agriculture & Forestry, Podgorica, Biotechnical Faculty of the University of Montenegro, 2015, 0554-5579.

Další údaje

• Typ výsledku: Článek v odborném periodiku
• Utajení: není předmětem státního či obchodního tajemství
• Klíčová slova česky: ethical consumerism; organic agriculture; box schemes; lifestyle; downshifting
• Klíčová slova anglicky: ethical consumerism; organic agriculture; box schemes; lifestyle; downshifting
• Příznaky: Mezinárodní význam, Recenzováno

Anotace

Despite numerous general texts on environmental and health awareness of organic box schemes participants, relatively little is known about their ethical reasoning and real practice. This paper presents the concept of organic box schemes as related to theoretical concepts reflecting changes in consumer behavior in modern society and its impact on lifestyles. The case study presents the results of a qualitative study of consumers participating in organic box schemes in Brno, the second largest city in the Czech Republic. In-depth interviews were carried out and analyzed. The results show a low level of knowledge or ethical concern about organic farming and its products. This may suggest that a conscious consumer is rather the ideal and that buying organic food is often subject to advertisement, fashion, and ideological concern about living a healthy lifestyle. However, the elements of a voluntarily simple lifestyle or downshifting in box scheme consumer's lifestyle were discovered.

Anotace anglicky

Despite numerous general texts on environmental and health awareness of organic box schemes participants, relatively little is known about their ethical reasoning and real practice. This paper presents the concept of organic box schemes as related to theoretical concepts reflecting changes in consumer behavior in modern society and its impact on lifestyles. The case study presents the results of a qualitative study of consumers participating in organic box schemes in Brno, the second largest city in the Czech Republic. In-depth interviews were carried out and analyzed. The results show a low level of knowledge or ethical concern about organic farming and its products. This may suggest that a conscious consumer is rather the ideal and that buying organic food is often subject to advertisement, fashion, and ideological concern about living a healthy lifestyle. However, the elements of a voluntarily simple lifestyle or downshifting in box scheme consumer's lifestyle were discovered.