KIM, W. Chan and Renée MAUBORGNE. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business Review Press, 2015, xxviii, 28. ISBN 9781625274496.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Authors KIM, W. Chan and Renée MAUBORGNE.
Edition Boston, xxviii, 28, 2015.
Publisher Harvard Business Review Press
Other information
ISBN 9781625274496
Changed by The record has been imported from the library system. Changed: 11/9/2023 04:48.
PrintDisplayed: 11/5/2024 16:26