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Publications Přehled o publikaci

Přehled o publikaci

2015

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

KIM, W. Chan and Renée MAUBORGNE

Basic information

Original name

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Authors

KIM, W. Chan and Renée MAUBORGNE

Edition

Boston, xxviii, 28, 2015

Publisher

Harvard Business Review Press

Other information

ISBN

9781625274496

Changed: 11/9/2023 04:48, The record has been imported from the library system.

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KIM, W. Chan and Renée MAUBORGNE. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business Review Press, 2015, xxviii, 28. ISBN 9781625274496.

KIM, W. Chan and Renée MAUBORGNE. \textit{Blue ocean strategy : how to create uncontested market space and make the competition irrelevant}. Boston: Harvard Business Review Press, 2015, xxviii, 28. ISBN~9781625274496.