JADE, Radhika, Tatiana MOLKOVÁ and Martin KVIZDA. Role of railways in empowering travelers: A case study from the Czech Republic. Journal of Rail Transport Planning & Management. Elsevier, vol. 5, No 2, p. 31-49. ISSN 2210-9706. doi:10.1016/j.jrtpm.2015.03.001. 2015.
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Basic information
Original name Role of railways in empowering travelers: A case study from the Czech Republic
Name in Czech Role železnic v posílení postavení cestujících: případová studie z České republiky
Authors JADE, Radhika (356 India), Tatiana MOLKOVÁ (203 Czech Republic) and Martin KVIZDA (203 Czech Republic, guarantor, belonging to the institution).
Edition Journal of Rail Transport Planning & Management, Elsevier, 2015, 2210-9706.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50200 5.2 Economics and Business
Country of publisher United Kingdom of Great Britain and Northern Ireland
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/00216224:14560/15:00080396
Organization unit Faculty of Economics and Administration
Doi http://dx.doi.org/10.1016/j.jrtpm.2015.03.001
UT WoS 000449586200002
Keywords (in Czech) preference cestujících; image železniční společnosti; kvalita služeb; cestovní pohodlí; relevantní informace
Keywords in English Traveler empowerment; Railway company image; Service quality; Travel convenience; Relevant travel information; Traveler involvement
Tags International impact, Reviewed
Changed by Changed by: Mgr. Michal Petr, učo 65024. Changed: 12/8/2020 13:27.
Abstract
The Czech Republic opened up its monopolistically dominated railway market to private operators in 2003. Even after 10 years, open-access competition in the passenger railway sector is in evidence only in the Prague–Ostrava route, where the three major operators include the national incumbent, České dráhy and two private players, RegioJet & LEO Express. In this paper, we study the effect of this emerging competition in Prague–Ostrava corridor by recording perceptions of 586 travelers about the services of the operators. We do an in-depth literature review and analyse our survey findings using five major ‘railway constructs’, viz. railway company image, service quality factor, travel convenience, relevant travel information, and traveler involvement, and their conceptual relationships in explaining the latent construct, traveler empowerment. Finally, the proposed theoretical construct relationships are statistically tested using structural equation modeling method based on Partial Least Squares (PLS). Also, by individually establishing traveler empowerment models for the three operators, a varying degree of empowerment is calculated with a variance of 91%, 90% and 94% for ČD, RJ and LE, respectively. Based on the findings, we conclude that ‘traveler empowerment’ is an enduring and distinct marketing strategy for all the three passenger railway operators in Czech Republic.
Abstract (in Czech)
Česká republika otevřela v roce 2003 dosud monopolní trh osobních železničních dopravních služeb soukromým dopravcům. Po deseti letech se otevřená konkurence projevila pouze na lince Praha - Ostrava, kde spolu soutěží tři společnosti: České dráhy, RegioJet a LEO Express. V tomto článku studujeme vliv této vznikající soutěže na chování cestujících prostřednictvím dotazníkového průzkumu. Analýza na základě výsledků 586 respondentů dospívá k závěru, že posílení postavení cestujících je trvalé a zřetelné v marketingové strategii všech tří operátorů.
Links
MUNI/A/1203/2014, interní kód MUName: Odhad poptávky na trzích dopravních služeb pomocí spotřebitelského průzkumu (Acronym: TranSurvey)
Investor: Masaryk University, Category A
TD020010, research and development projectName: Optimalizace a zefektivnění zadávání a kontroly veřejných soutěží v osobní železniční dopravě v ČR v kontextu společných politik EU.
Investor: Technology Agency of the Czech Republic
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