The purpose of this paper is to gain more knowledge of the complex area of sustainable oriented entrepreneurship from the point of view of reverse logistics management. Design/methodology/approach – A theoretical framework based on literature review was developed to determine variables of sustainability orientation of entrepreneurs and reverse logistics practices related to sustainable entrepreneurship. Statistical analysis (multiple regression) of empirical data gathered by means of questionnaire was applied to test the relationship among employed independent and dependent variables. Originality/value – To our best knowledge this paper is among just few existing, which investigate a combination of several Triple Bottom Line conceptualization of sustainable entrepreneurship and sustainability orientation of reverse logistics management. The paper and presented findings can serve as a spring board for future research on the topic. Practical implications – The outcomes of the analysis stress the need for understanding of reverse flows management impact and relation to sustainability performance criteria of entrepreneurial activities.