| HOLLENSEN, S. Global marketing. 6th ed. Harlow: Pearson, 2014, 792 pp. ISBN 978-0-273-77316-0. |
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| Basic information | |
|---|---|
| Original name | Global marketing |
| Authors | HOLLENSEN, S. |
| Edition | 6th ed. Harlow, 792 pp. 2014. |
| Publisher | Pearson |
| Other information | |
|---|---|
| Type of outcome | Book on a specialized topic |
| Confidentiality degree | is not subject to a state or trade secret |
| ISBN | 978-0-273-77316-0 |
| Changed by | Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 23/9/2015 07:07. |
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