Detailed Information on Publication Record
2015
Consumer Satisfaction and Enterprise Performance
SUCHÁNEK, Petr and Maria KRÁLOVÁBasic information
Original name
Consumer Satisfaction and Enterprise Performance
Authors
SUCHÁNEK, Petr (203 Czech Republic, guarantor, belonging to the institution) and Maria KRÁLOVÁ (203 Czech Republic, belonging to the institution)
Edition
1. vyd. Brno, European Financial Systems 2015, p. 561-567, 7 pp. 2015
Publisher
Masaryk University
Other information
Language
English
Type of outcome
Stať ve sborníku
Field of Study
50600 5.6 Political science
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
RIV identification code
RIV/00216224:14560/15:00083948
Organization unit
Faculty of Economics and Administration
ISBN
978-80-210-7962-5
UT WoS
000370679200074
Keywords in English
consumer satisfaction; performance; ratios
Tags
International impact, Reviewed
Změněno: 18/3/2016 11:06, Mgr. Bc. Hana Bohrnová, Ph.D.
Abstract
V originále
The subject of this paper is the relationship between consumer satisfaction and enterprise performance. The aim of this paper is to analyse the effect that consumer satisfaction has on enterprise performance. The paper is based on research into consumer satisfaction (consumers of the enterprises being surveyed) and the performance of the food industry in the Czech Republic. The research was conducted using a questionnaire (for consumers) and the Albertina database (for enterprises). The evaluation was carried out using standard statistical methods. In the research, the impact of consumer satisfaction (assessed using several factors and individual parameters) on enterprise performance was proven (statistically). It will be interesting to discover if performing enterprises have more satisfied consumers than non-performing enterprises.
Links
| MUNI/A/1209/2014, interní kód MU |
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