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@inproceedings{1311965,
author = {Suchánek, Petr and Králová, Maria},
address = {Brno},
booktitle = {European Financial Systems 2015},
edition = {1.},
editor = {Veronika Kajurová, Jan Krajíček},
keywords = {consumer satisfaction; performance; ratios},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Brno},
isbn = {978-80-210-7962-5},
pages = {561-567},
publisher = {Masaryk University},
title = {Consumer Satisfaction and Enterprise Performance},
year = {2015}
}
TY - JOUR
ID - 1311965
AU - Suchánek, Petr - Králová, Maria
PY - 2015
TI - Consumer Satisfaction and Enterprise Performance
PB - Masaryk University
CY - Brno
SN - 9788021079625
KW - consumer satisfaction
KW - performance
KW - ratios
N2 - The subject of this paper is the relationship between consumer satisfaction and enterprise performance. The aim of this paper is to analyse the effect that consumer satisfaction has on enterprise performance. The paper is based on research into consumer satisfaction (consumers of the enterprises being surveyed) and the performance of the food industry in the Czech Republic. The research was conducted using a questionnaire (for consumers) and the Albertina database (for enterprises). The evaluation was carried out using standard statistical methods. In the research, the impact of consumer satisfaction (assessed using several factors and individual parameters) on enterprise performance was proven (statistically). It will be interesting to discover if performing enterprises have more satisfied consumers than non-performing enterprises.
ER -
SUCHÁNEK, Petr and Maria KRÁLOVÁ. Consumer Satisfaction and Enterprise Performance. Online. In Veronika Kajurová, Jan Krajíček. \textit{European Financial Systems 2015}. 1st ed. Brno: Masaryk University, 2015, p.~561-567. ISBN~978-80-210-7962-5.
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