Figurative Language and Imagery as Tools of Persuasion in Destination Advertising : Conceptual Discourse Analysis

KRATOCHVÍLOVÁ, Hana. Figurative Language and Imagery as Tools of Persuasion in Destination Advertising : Conceptual Discourse Analysis. In 10th Brno International Conference of English, American and Canadian Studies, The Department of English and American Studies, Masaryk University and The Czech Association for the Study of English (CZASE), 5.-7. 2. 2015, Brno. 2015. ISBN 978-80-210-7690-7.

Basic information

• Original name: Figurative Language and Imagery as Tools of Persuasion in Destination Advertising : Conceptual Discourse Analysis
• Authors: KRATOCHVÍLOVÁ, Hana (203 Czech Republic, guarantor, belonging to the institution).
• Edition: 10th Brno International Conference of English, American and Canadian Studies, The Department of English and American Studies, Masaryk University and The Czech Association for the Study of English (CZASE), 5.-7. 2. 2015, Brno, 2015.

Other information

• Original language: English
• Type of outcome: Conference abstract
• Field of Study: 60203 Linguistics
• Country of publisher: Czech Republic
• Confidentiality degree: is not subject to a state or trade secret
• WWW: URL
• RIV identification code: RIV/00216224:14210/15:00085498
• Organization unit: Faculty of Arts
• ISBN: 978-80-210-7690-7
• Keywords (in Czech): figurativní jazyk; jazyková obraznost; reklama; analýza diskurzu
• Keywords in English: figurative language; imagery; advertising; discourse analysis
• Tags: rivok
• Tags: International impact, Reviewed

Abstract

The presentation explores the instances of figurative language and imagery in printed destination advertisements. Using the methodology of conceptual discourse analysis, the presentation explains how selected language phenomena contribute to the act of persuasion.

Abstract (in Czech)

Tato prezentace se zabývá figurativním jazykem a jazykovou obrazností v tištěné reklamě turistických destinací. Na základě konceptuální analýzy diskurzu vysvětluje, jak vybrané jazykové jevy přispívají k aktu přesvědčení.

Links

• MUNI/A/1246/2014, interní kód MU: Name: Nové směry v anglofonním jazykovědném a literárním výzkumu III (Acronym: NDALLR3)

Investor: Masaryk University, Category A