KRATOCHVÍLOVÁ, Hana. Figurative Language and Imagery as Tools of Persuasion in Destination Advertising : Conceptual Discourse Analysis. In 10th Brno International Conference of English, American and Canadian Studies, The Department of English and American Studies, Masaryk University and The Czech Association for the Study of English (CZASE), 5.-7. 2. 2015, Brno. 2015. ISBN 978-80-210-7690-7. |
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@proceedings{1322599, author = {Kratochvílová, Hana}, booktitle = {10th Brno International Conference of English, American and Canadian Studies, The Department of English and American Studies, Masaryk University and The Czech Association for the Study of English (CZASE), 5.-7. 2. 2015, Brno}, keywords = {figurative language; imagery; advertising; discourse analysis}, language = {eng}, isbn = {978-80-210-7690-7}, title = {Figurative Language and Imagery as Tools of Persuasion in Destination Advertising : Conceptual Discourse Analysis}, url = {http://www.phil.muni.cz/wkaa/home/conference/brno2015}, year = {2015} }
TY - CONF ID - 1322599 AU - Kratochvílová, Hana PY - 2015 TI - Figurative Language and Imagery as Tools of Persuasion in Destination Advertising : Conceptual Discourse Analysis SN - 9788021076907 KW - figurative language KW - imagery KW - advertising KW - discourse analysis UR - http://www.phil.muni.cz/wkaa/home/conference/brno2015 N2 - The presentation explores the instances of figurative language and imagery in printed destination advertisements. Using the methodology of conceptual discourse analysis, the presentation explains how selected language phenomena contribute to the act of persuasion. ER -
KRATOCHVÍLOVÁ, Hana. Figurative Language and Imagery as Tools of Persuasion in Destination Advertising : Conceptual Discourse Analysis. In \textit{10th Brno International Conference of English, American and Canadian Studies, The Department of English and American Studies, Masaryk University and The Czech Association for the Study of English (CZASE), 5.-7. 2. 2015, Brno}. 2015. ISBN~978-80-210-7690-7.
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