J 2013

Image and discourse: the rhetoric of virtue and vice in early 18th century England

HOCHMANOVÁ, Dita

Basic information

Original name

Image and discourse: the rhetoric of virtue and vice in early 18th century England

Authors

HOCHMANOVÁ, Dita (203 Czech Republic, guarantor, belonging to the institution)

Edition

Theory and Practice in English Studies (THEPES), Brno, Masarykova univerzita, 2013, 1805-0859

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

Literature, mass media, audio-visual activities

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

RIV identification code

RIV/00216224:14210/13:00086037

Organization unit

Faculty of Arts

Keywords in English

Image; Discourse; Virtue; Vice; 18th century; Literature

Tags

Změněno: 4/4/2016 10:42, Mgr. Vendula Hromádková

Abstract

V originále

The article explores the rhetoric of virtue and vice which was used by the eighteenth-century ruling class to reassert its right to power and suppress the influence of their opponents. Focusing on the tropes of greed and luxury as one of the most prominent tools of denoting enemies, it reveals the strong potential of such tropes to create identities of social groups and affect their social power. The article also aims to stress the ongoing interaction between the political and literary discourses of that time and shows how the rhetoric strategies were reflected in social satire, namely in the works of Jonathan Swift and Henry Fielding.

Links

MUNI/A/1246/2014, interní kód MU
Name: Nové směry v anglofonním jazykovědném a literárním výzkumu III (Acronym: NDALLR3)
Investor: Masaryk University, Category A