k 2015

Destination management in crisis - the case study of the Czech Republic

HOLEŠINSKÁ, Andrea

Basic information

Original name

Destination management in crisis - the case study of the Czech Republic

Authors

HOLEŠINSKÁ, Andrea (203 Czech Republic, guarantor, belonging to the institution)

Edition

ATLAS Annual Conference 2015, 2015

Other information

Language

English

Type of outcome

Prezentace na konferencích

Field of Study

50600 5.6 Political science

Country of publisher

Portugal

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

RIV identification code

RIV/00216224:14560/15:00086222

Organization unit

Faculty of Economics and Administration

Keywords in English

destination management; cooperation; development; Czech Republic

Tags

International impact, Reviewed
Změněno: 31/1/2016 22:41, Ing. Bc. Andrea Holešinská, Ph.D.

Abstract

V originále

Destination management was considered as a mature form of managing a destination (Bieger, 1996). However, the strong process of globalisation and consolidation has made the concept of destination management transformed (Bieger, Laesser, & Beritelli, 2011). The cooperation among stakeholders is still the fundamental principal of destination management but its structure and strategy have totally changed. Regarding the strategy, the central point is the market and therefore destination management is focused on production and sales processes. Concerning the structure, changes are connected with the decentralization that is based on small and middle-sized entrepreneurs (a destination of community-type). In this context the most discussed issue is tourism destination governance (Beritelli, Bieger, & Laesser, 2007; Nordin & Svensson, 2007; Baggio, Scott, & Cooper, 2010; Pechlaner, Volgger, & Herntrei, 2012). Briefly described development of destination management is valid for highly-developed destinations, such as the Alpine regions. The completely different situation is in the Central Europe countries, e.g. the Czech Republic, Slovakia, or Slovenia, where the development was stimulated neither by the demand-side, nor by the market but by the political-economic preconditions (Holešinska, 2013). Through the case study of the Czech Republic, this paper presents how the external conditions influence the function of destination management, specifically the planning process and particularly the setting of the corporate strategy. Moutinho, Rate, and Ballantyne (2011) highlighted the importance of effective planning to cope with uncertainties. The current framework of the Czech tourism policy seems to be a risk (obstacle) for further development of destination management and thus it is up to the destination management organizations whether they can manage this process or stay balancing on the edge of precipice. The qualitative research included questionnaires and interviews and addressed all the destination management organizations (DMOs) that operated in the Czech Republic in the year of 2014. Totally, 42 DMOs (93 %) were examined. The study reveals that due to the external conditions the cooperation has the form of the partnership with informal relations. The structure is made up by a dominant unit, see a company-type destination (Bieger, Laesser, & Beritelli, 2011) and from the strategy point of view, the cooperation is more task-orientated with territorial and supply-side perspectives (Bieger, Laesser, & Beritelli, 2011).