J 2015

Destination networks as a tool for minimizing risk and improving the performance of a destination

HOLEŠINSKÁ, Andrea and Markéta BOBKOVÁ

Basic information

Original name

Destination networks as a tool for minimizing risk and improving the performance of a destination

Authors

HOLEŠINSKÁ, Andrea (203 Czech Republic, guarantor, belonging to the institution) and Markéta BOBKOVÁ (203 Czech Republic, belonging to the institution)

Edition

Czech Journal of Tourism, Brno, Masarykova univerzita, 2015, 1805-3580

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50600 5.6 Political science

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

RIV identification code

RIV/00216224:14560/15:00086391

Organization unit

Faculty of Economics and Administration

Keywords in English

DMO; networks; cooperation; business

Tags

International impact, Reviewed
Změněno: 2/5/2016 14:36, Mgr. Daniela Marcollová

Abstract

V originále

The aim of this paper is to introduce tourism networks as a tool for minimizing risk and improving the performance in a tourist destination. It also characterizes other motives and factors leading to the creation of such types of collaborative relationships. The management of tourist destination in the form of networks is considered as one of the possible approaches to destination governance structures. The concept of destination governance is based on the cooperation between actors from the public and private sectors. It is known that public–private relationships built on trust, joint risk taking and based on informal structures have a positive impact on the level of growth at a tourist destination. The submitted paper investigates cooperation between the destination management organization (DMO), public sector and tourism firms in terms of potential risks and also reveals contributions and risks, which are derived from the DMO–firm collaborative relations. The data collection was achieved by conducting in-depth interviews and structured questionnaires. Snowball sampling was also employed as a tool for identification of the most important players and partners. The findings mainly focus on network-oriented motives of these stakeholders.

Links

MUNI/A/1250/2014, interní kód MU
Name: Tourism Destination Governance a jeho aplikace v praxi ČR (Acronym: TDG)
Investor: Masaryk University, Category A