HOLEŠINSKÁ, Andrea and Markéta BOBKOVÁ. Destination networks as a tool for minimizing risk and improving the performance of a destination. Czech Journal of Tourism. Brno: Masarykova univerzita, 2015, vol. 4, No 2, p. 90-102. ISSN 1805-3580. Available from: https://dx.doi.org/10.1515/cjot-2015­­-0006.
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Basic information
Original name Destination networks as a tool for minimizing risk and improving the performance of a destination
Authors HOLEŠINSKÁ, Andrea (203 Czech Republic, guarantor, belonging to the institution) and Markéta BOBKOVÁ (203 Czech Republic, belonging to the institution).
Edition Czech Journal of Tourism, Brno, Masarykova univerzita, 2015, 1805-3580.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50600 5.6 Political science
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14560/15:00086391
Organization unit Faculty of Economics and Administration
Doi http://dx.doi.org/10.1515/cjot-2015­­-0006
Keywords in English DMO; networks; cooperation; business
Tags International impact, Reviewed
Changed by Changed by: Mgr. Daniela Marcollová, učo 111148. Changed: 2/5/2016 14:36.
Abstract
The aim of this paper is to introduce tourism networks as a tool for minimizing risk and improving the performance in a tourist destination. It also characterizes other motives and factors leading to the creation of such types of collaborative relationships. The management of tourist destination in the form of networks is considered as one of the possible approaches to destination governance structures. The concept of destination governance is based on the cooperation between actors from the public and private sectors. It is known that public–private relationships built on trust, joint risk taking and based on informal structures have a positive impact on the level of growth at a tourist destination. The submitted paper investigates cooperation between the destination management organization (DMO), public sector and tourism firms in terms of potential risks and also reveals contributions and risks, which are derived from the DMO–firm collaborative relations. The data collection was achieved by conducting in-depth interviews and structured questionnaires. Snowball sampling was also employed as a tool for identification of the most important players and partners. The findings mainly focus on network-oriented motives of these stakeholders.
Links
MUNI/A/1250/2014, interní kód MUName: Tourism Destination Governance a jeho aplikace v praxi ČR (Acronym: TDG)
Investor: Masaryk University, Category A
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